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How to avoid a social media disaster

How to avoid a social media disaster

Do you use social media to grow your business? While social media can have a very positive impact on your business, a social media marketing mistake can be detrimental and even potentially disastrous for your professional image and reputation. Even if you are a seasoned Twitter or Facebook user there are a few pointers to […]

Show me the money! Understanding funding options for start ups

Show me the money! Understanding funding options for start ups

Entrepreneurs are famous for developing new ways to do old tasks. As surely as a person’s greatest strength will also be their greatest weakness, so too are entrepreneurs often poor at doing old tasks the new way. Business plans are one such “old task” that supports the new way to understand what the start-up is […]

Entrepreneur shares her space and her story

Entrepreneur shares her space and her story

For Sunshine Coast writer, Celeste Mitchell, starting a new business was far from the mind. Celeste shares her story with Dynamic Business reminding us all that opportunities can be found when they are least expected, and should be pursued. The flexibility offered by freelance work attracts many in an environment technologically equipped for work just […]

Growing a small business is even easier with further cuts to red tape

Growing a small business is even easier with further cuts to red tape

Further cuts to red tape will save NSW business owners $815 million making owning and growing a business in NSW even easier. The red tape reforms have exceeded the $750 million June target according to the Minister for Small Business, John Barilaro and Minister for Innovation and Better Regulation, Victor Dominello. “Scaling back red tape […]

Are small businesses using ATO as bank?

Are small businesses using ATO as bank?

According to national SME finance specialist, Scottish Pacific, many small businesses may be using the Australian Tax Office (ATO) as a line of credit being unaware of alternative funding solutions. Scottish Pacific CEO, Peter Langham said the ATO was owed $35.3 billion in 2013-14 according to a recent report by the Inspector-General of Taxation. “It […]

Technology to the rescue – how to speed up recruitment

Technology to the rescue – how to speed up recruitment

The way we do business today is almost unrecognisable compared to how we worked only a few years ago. The emergences of digital technologies are changing the way we work. From invoicing customers on your mobile phone to Skype calls with clients based thousands of kilometres away, business life as we know it has changed […]


War rooms: The new battlefield for digital marketers

War rooms: The new battlefield for digital marketers

From festivals, conferences, live entertainment and sporting events to outdoor installations and initiatives, it is no secret that Australia is home to a diverse event portfolio annually. Now, more than ever, the experiences created by these events are no longer confined to ticket holders with a physical presence, but filtered through to online and social […]

Free Windows upgrade prompts security concerns

Free Windows upgrade prompts security concerns

Those operating Windows 7 and Windows 8 will soon be offered a free upgrade to Microsoft’s most recent operating system, Windows 10. Sounds good, but should users jump in with both feet? A new feature called Wi-Fi Sense included as part of the new operating system will allow your PC to automatically connect to Wi-Fi […]

SMBs quick to act following changes to Google algorithm

SMBs quick to act following changes to Google algorithm

Since Google made changes to its search algorithm giving preference to mobile and tablet friendly websites, over one third of businesses have optimised their sites for mobile with a further 28 per cent planning to do so this year. The findings, presented in the 2015 Sensis e-Business Report, also revealed that 56 percent of SMBs […]

Australian businesses under growing threat from cyber crime

Australian businesses under growing threat from cyber crime

Australian businesses are under a growing threat from cyber crime according to the first ever unclassified cyber security threat report. The Australian Cyber Security Centre (ACSC) released the Australian Cyber Security Centre Threat Report 2015 with the aim of achieving a more ‘cyber secure’ Australia. The report warns that businesses must implement cyber security measures […]

Piece of advice on ATO payment arrangements

Piece of advice on ATO payment arrangements

Part of our role as small business accountants is to act as a barrier or intermediary between the tax office and the small businesses of Australia. It’s not that we don’t trust the two different interests to get along but it’s more about using our experience and knowledge to protect the best interests of the […]

4 offline tactics that lead to online results

4 offline tactics that lead to online results

Creating an offline marketing strategy is often neglected by small businesses, because online marketing is cheaper, more convenient, and increasing in importance for generating sales. Online purchases are on an upward trend each year, so it makes sense to allocate more resources to online marketing. However, offline marketing is still effective! Because fewer businesses are […]

Citrix’s Small Business Bootcamp: New Ways to Work and Live Better

Citrix’s Small Business Bootcamp: New Ways to Work and Live Better

As Citrix’s small business bootcamp draws to a close, we recap the key learnings helping you to build effective mobile workspaces addressing today’s business needs If you think the latest technologies and IT trends are exclusive to global conglomerates with expansive budgets then I’m here to tell you, you are wrong. You might be surprised […]


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