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Gemma Tognini

Gemma Tognini

The Red Book

Business owner, communication specialist, some-time runner, ex journo, V8 ute driver, story teller and lover of shoes, WA’s Gemma Tognini is an often homesick half-Italian and passionate Collingwood tragic. She’s never far from a red notebook, where she jots down her plans, anxieties, business strategies, brilliant and ridiculous ideas alike. Now she’s flinging wide the pages for all to share. Welcome to The Red Book. Enjoy the read. Find out more at www.gtmedia.com.au or follow her on Twitter @gemmatognini

My Latest Posts

DIY PR – A disaster in the making

Thursday, 8 Jul, 2010 – 11:12 | 7 Comments

I wrote an article for Dynamic Business nearly a year ago that I want to revisit.


It’s not me, it’s you. Everything you need to know about “breaking up”

Tuesday, 29 Jun, 2010 – 10:41 |

Hands up if you’ve ever broken up with someone? Hands up if you ever been dumped, BEFORE you got a chance to end it? Good times….


Journalists and PR people; lessons from BOTH sides of the fence

Wednesday, 23 Jun, 2010 – 10:27 | 14 Comments

I suspect I’m about to sacrifice a few sacred cows here – consider yourselves forewarned.


Social Media – A non-specialist speaks out!

Wednesday, 16 Jun, 2010 – 12:20 | 2 Comments

I have actually been described as a Facebook addicted crack whore…but that’s a discussion for another day. So what I’m saying is this post is my opinion.


The day I staged a café walk out

Wednesday, 9 Jun, 2010 – 12:15 | 4 Comments

I once led a walk out from a café…


Trevor gets mail

Tuesday, 1 Jun, 2010 – 17:20 |

My friend Nate introduced me to his friend Chris, who has a cat called Trevor. Trevor isn’t really Chris’ cat in the traditional sense. He’s more Chris’ cat in the “visits when hungry, bored or wants to lie in the sun on the deck” kind of way.


Show me the pain!

Tuesday, 25 May, 2010 – 12:24 | 4 Comments

Me and my mate Michelle were amongst the 10,000 odd folk who took part in the HBF Run for a Reason in Perth on Sunday. Kudos to HBF on a great event, by the way. It WAS actually fun and I know for the fact that if it wasn’t for the intermittent Samba bands and school girl cheer leaders along the route I for one wouldn’t have made it.


Leave ‘em behind baby, leave ‘em behind..

Monday, 17 May, 2010 – 13:26 |

I don’t generally deal in the currency of regret. I struggle to think of any other emotional pastime more useless, futile and unproductive. Unless you count the 12 months I spent longing, no pining for Inter Milan super hero Nicola Berti after a stint living in Italy during the early 90’s.


I’ve got a confession to make…

Tuesday, 11 May, 2010 – 11:38 |

I’ve struggled with being open about this because the memory still makes me feel a bit grimy, but I feel it’s time to come out with it.


My horse saved my life…

Monday, 3 May, 2010 – 15:16 | 3 Comments

I am one of those people who finds it a little hard to wind down. I’m a pretty driven person – a lot of us in business are. But you COULD say I’ve been known to be more tightly coiled than the springs under John Candy’s bed. I know it’s a bad visual, but I needed to make a point.




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