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Phoebe Netto blogs about addressing your clients concerns and desires to attract leads and repeat business.
“When a small business addresses the deepest concerns and desires of both its clients and potential clients, and makes them feel special, they will attract leads and repeat business.”
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Fred Schebesta weighs up the benefits of using business credit cards over personal cards.
“There are a myriad of benefits to having a separate business credit card, and dangers to be aware of which will help remind you to keep your spending separate.”
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Julian Smith blogs about the benefits of employing “volunteers” in your business.
“Employees become volunteers once they are inspired, motivated and truly believe in the organization they work for. They are passionate brand advocates. Their positive interactions with customers reinforce your company’s image.”
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Michelle Gamble blogs about engaging your target market via social media apps.
“Giveaways, landing pages, competitions, polls and other engagement apps are cropping up across social networking and are looking increasingly impressive.”
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Symantec’s Sean Kopelke blogs about the impact social media is having on productivity and information security.
“While it’s not hard to see why social media is so popular, with the ability to interact online like never before, the impact on small business is not so clear”
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Lady Danielle Di-Masi looks at minding your manners in emails.
“I know we’ve all been there, you’re about to rush off to a meeting when you notice an email from a colleague, staff member or client just asking a question that you know only needs a quick response and you can delete that email… So you quickly type a “yes” or “no” and delete and rush off to your meeting.”
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Gerald Chait blogs about the difference giving a customer a hands-on experience can make.
“While it’s not uncommon to take a car for a test drive, it is rare to have the opportunity to race a car backwards through an obstacle course. You can always hold a golf club in a sporting store, but where’s the room to take a swing?”
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Catriona Pollard blogs about standing out from the crowd on Twitter.
“Getting re-tweeted is a great way to establish credibility and expand the reach of your Twitter handle to a broader audience.”
...read moreMaria Pantalone blogs about keeping on track when presenting something to a client, either verbally or via email.
“Whether your document is a report, proposal or an email you want your reader to actually read it. You wouldn’t be writing it if it wasn’t important, would you?”
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Cenk Baban looks at the benefits to business of using Foursquare and Facebook Check-in deals.
“Nearly half of us have a smartphone or are about to buy one. Smarthphones have features such as built-in GPS, which offer new marketing opportunities based on the location of their owners. These new opportunities are especially tangible to businesses in the retail and hospitality industries.”
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