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Michelle Gamble blogs about getting your online form right and converting visitors to leads or sales.
“A bad online form can kill an otherwise great website. You need to balance the need to get more people to actually fill it out and build your database, with the need to get more insights about your potential customers.”
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Luke McLeod blogs about creating harmony between the sales and marketing departments for the benefit of your small business.
“Listen to all of your staff and their queries. If the marketing team feels they need a bigger budget, hear them out and make sure you ask them to clarify their reasons why. The same goes for your sales team.”
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Danielle MacInnis blogs about locating your customer touch points to build your brand.
“The way your customers experience their journey with you, especially in a service based business, is such a powerful way to build brand loyalty and devotion – but so many businesses stuff it up.”
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Catriona Pollard blogs about using ‘How To’ articles to gain publicity for your business.
“‘How to’ articles can not only position you as an industry expert, they can offer topical, helpful and interesting information to readers and are one of the easiest types of articles to write because they have a tried and tested structure that works.”
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Lady Danielle Di-Masi looks at handshaking etiquette – for both men and women.
“There is nothing more neutral, as far as behaviours are concerned, than shaking someone’s hand – a man or a woman.”“
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Robert Steers delivers 7 good reasons you should include Adwords in your online marketing strategy.
“Google claim you can now reach nearly 70% of all internet users at ALL stages of the buying cycle with Adwords. With search partners, YouTube, mobile advertising and animations, you can reach a potential customer several times in a day with your advertising.”
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Brett Morris blogs about the risk of neglecting your leadership role, and the impact this could have on business growth.
“When no one is truly leading the business (thinking about innovating, adapting to change, looking for growth), it’s in a state called active inertia… and it’s a dangerous spot for any business to be in.”
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Julian Smith blogs about how Australian business owners are failing to find the ideal balance between work and the rest of their lives.
“While technology might be making things easier for Australia’s two million small business owners, it’s also blurring the lines between work and personal life. Gone are the days when computers were turned off at 5pm every evening.”
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Hamish Anderson blogs about an area of communication most of us now take for granted – email.
“Email has become a pervasive part of our every day, so much so, that many businesses cannot function properly without a live connection. But just how much do we know about email, how much do we take for granted, or what risks does it actually pose to business?”
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Brad Callaughan blogs about choosing the right business structure from the very beginning.
“As a general rule, you need to look at the future projection of income you expect to earn. If you’re starting a small business that contains no risk and you’re looking at not exceeding turnover of $75,000, I would be comfortable for a start-up to operate as a sole trader or partnership.”
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