Join the Business Community
Luke McLeod blogs about why many in business feel negative towards sales and salespeople.
“I don’t know whether we’ll ever be able to shake the stigma that comes with the word “sales”. I just hope it gains the respect it deserves, because let’s face it, none of us get paid unless a sale is made.”
...read more
Roger Woodend blogs about utilising mobile coupons in your small business.
“While mobile coupons do require some investment in IT to enable hassle free issuing and redemption of the coupons; they’re low cost to push out. Redemption rates are incredibly high compared to more traditional coupons; sometimes over 50 percent compared to 0.2 – 2 percent for paper-based.”
...read more
MYOB’s Julian Smith looks at using PR to collaborate with the media to ensure your business reputation remains intact.
“Making an announcement, responding to an issue or even telling your tale to the press can be a daunting task, & it’s easy to lose control of the situation…”
...read more
Brad Callaughan blogs about creating a point of difference between you and your competitors.
“It could be that you promise to deliver your product or service more quickly than your competitors. If you wish to differentiate your business on this basis then offer a guarantee, to ensure you deliver.”
...read more
Michelle Gamble blogs about nurturing leads and using your database as a powerful marketing tool.
“Save the sales pitch to a small section of the newsletter and only let them know when there is something different happening- for example a new product or when you’re running a special offer.”
...read more
Stuart Bennie looks at the retail revolution, and whether it’s happening thanks only to the internet.
“The revolution is far deeper than internet sales. Technology is providing the shopper with a raft of options previously unthinkable.”
...read more
Lady Danielle Di-Masi blogs about embracing LinkedIn and enjoying the connections it will deliver to your business.
“LinkedIn is a brilliant way to connect with associates all over the world, not just those that may be in your local business groups. You can connect with like minded entrepreneurs, or people in companies that you wish to work with, speakers or consultants you want to learn more from …”
...read more
In part two of her blog series on whether marketing is manipulative, Phoebe Netto looks at how to ethically use three tools designed to trick or influence.
“Get to know your ideal customer. The idea is not to convince them of something that they do not want or need. If you do that you’re being manipulative and aren’t likely to see repeat business or positive word-of-mouth.”
...read more
Hamish Anderson blogs about the danger of believing your business is too small to be hacked.
“One of the biggest areas overlooked by business owners and managers is the area of software version control, or perhaps more precisely, keeping the software on all their machines updated; be this a new version or just a patch.”
...read more
Rick Mapperson blogs about finding out the hard way it’s vital you take good care of yourself.
“Have you found that if you are working long hours trying to get through a large task, that if you put it aside until you have had a good sleep, that you can complete the task in half the time?”
...read more