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Hamish Anderson blogs about the danger of believing your business is too small to be hacked.
“One of the biggest areas overlooked by business owners and managers is the area of software version control, or perhaps more precisely, keeping the software on all their machines updated; be this a new version or just a patch.”
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Rick Mapperson blogs about finding out the hard way it’s vital you take good care of yourself.
“Have you found that if you are working long hours trying to get through a large task, that if you put it aside until you have had a good sleep, that you can complete the task in half the time?”
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Catriona Pollard looks at using an RSS feed to free up time in your business.
“The main purpose of an RSS is to manage the organisation and collection of information from the internet. RSS is a time management tool for businesses and people who regularly use the web.”
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Robert Steers blogs about using new media to reach your market – on a budget.
“Advertising on new media has several unique elements. On Facebook, ads can be connected to a Facebook page, encouraging interaction within a user’s network. On news aggregators like Digg, advertisers can gather feedback about their ad through comments or votes… “
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Alicia Beachley blogs about finding ideal brand ambassadors for your small business.
“Champions come in all shapes and sizes and can be really powerful resources for any sized business. It can be anyone from a celebrity ambassador to passionate early adopters who, particularly thanks to social media, can create buzz for your SME.”
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Julian Smith asks if you’ve given thought to whether you’ll be employable should your business fail.
“The important part to remember is that in the wake of every business failure is owners needing to head back to the workforce they left behind. This surprisingly, isn’t as easy as it seems.”
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Brad Callaughan blogs about setting KPIs to keep track of your business success.
“Think of KPIs as your new year’s business resolution. You need to sit down and formulate a move forward, just like in a game of chess, you need to be formulating with your next move.”
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Danielle MacInnis looks at whether small businesses should be spending time on content marketing.
“The question floating around is, is it worth the time, effort and creative energy to create this content in its many varied forms?”
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Sara Redman blogs about granting yourself permission to practice guilt-free self care.
“Why do so many people find it difficult to give themselves permission to look after themselves? The answer is because guilt gets in the way.”
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In the first part of her two-part blog series, Phoebe Netto looks at ethically using manipulative marketing tools to benefit your small business.
“Marketing tools can be used in an unethical and manipulative way, & can also be used as an influential or attention-grabbing way for your business.”
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