Google Hotpot adds new flavour to your local marketing recipe
Move over Foursquare and Yelp – Google Hotpot turns up the heat in the local marketing kitchen.
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Small business SEO tips and mistakes
The reality is that Google provides the bulk of traffic to Australian websites and small business needs to invest in SEO.
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4 tips to convert sales leads into sales success
A good follow-up is critical to building strong relationships with your prospective clients.
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7 deadly workplace sins to avoid in 2011
While there is no handbook to ensure your workplace is in tip-top shape as you head into 2011, there is a set of rules to live by – the seven deadly sins, which can be used to guide acceptable organisational behaviour, and ensure your business is performing well in the new year.
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Marketing today – it’s just like cricket
I’ve been watching cricket since I was a little kid. From Test Matches, to the One Dayers to present day Twenty 20, I’ve seen the game’s dynamic transformation over the years. Upon reflection, I noticed some interesting similarities between the evolution of the game and my other love, marketing.
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Why all SMEs need a social media strategy
We continually hear about how larger companies have utilised social media to communicate with their customers but conversely, statistics show SMEs are not having an impact in this space; in fact, they are not doing much at all.
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What’s the right way to transfer ownership of a business to your kids?
Mixing family with business can be a complicated process, particularly when it comes to the transfer of business ownership to children.
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How to win a business or government tender
There’s no denying that the tender market in Australia presents significant opportunities to secure new business and grow operations. But in an industry that is fiercely competitive, many businesses find succeeding through the tender process extremely difficult.
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Succession planning: The good, the bad and the ugly
Recently, there have been some very public examples of succession that have reminded the business world not only of the importance of good succession planning, but also how far it can go wrong without a little thought and preparation.
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10 steps to improve your cashflow in 30 days
Cashflow difficulties only go away if you address them, and there are some simple, proven steps to do that.
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