Australian women embrace online business
Forbes listed online businesswoman, Clare Lancaster, has launched a website for Australian women in business and female entrepreneurs who want to use the internet to start a business without sacrificing flexibility.
The site provides information on using social media, SEO and blogging including how to plan, launch and establish an online business.
Womeninbusiness.com.au offers a blog updated daily, weekly email newsletter, articles and competitions. The online community expands beyond the website to Twitter, Facebook and Linkedin.
Ms Lancaster said: “There is incredible opportunity for women to use the internet to start and grow a business without sacrificing flexibility and we’re seeing a cultural shift occur as more women understand this.”
“Women are leaving the corporate world to start online businesses where they call the shots and enjoy the profits off the back of their hard work.”
“Womeninbusiness.com.au is a place where these women can find practical online marketing and business advice, tips and inspiration to get started.”
“There’s so much misinformation about creating a successful online business out there – it’s not quick and it’s not easy – but it’s not impossible,” said Ms Lancaster.
“We find many service providers like to keep their customers in the dark or confuse them with technical jargon. It’s difficult for women to get the information they need without knowing what questions to ask. Womeninbusiness.com.au empowers women through knowledge – to get what they want and avoid paying for what they don’t need.”
Related Keywords: Business, Entrepreneur, Women
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It always excites me whenever I see women put up their own businesses and become independent. Mompreneurs have great insights into marketing gaps and the effort they put in to juggle their time to balance home and business is really amazing. Cheers to all the moms who give it a go! I hope we will continue to see the rise of mompreneurs as future leaders of our businesses and communities.
This is one great feat! More power to women in business! I wish more initiatives like this can be fostered to empower women who would like to succeed in business.
Thank you so much for such an informative website. Love your updates! As a woman, an entrepreneur and a mother, I am sure I share the feelings of all your readers.