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Businesses expect sales and profits to rise

Things are starting to look up according to the latest Dun & Bradstreet National Business Expectations Survey, with sales and profit expectations recording the greatest increase since the survey began.

Business expectations for the December quarter 2009 rose sharply with 44 percent of respondents expecting an increase in sales and 31 percent expecting an increase in profits. Expectations for employment and inventories were also back in positive territory, with 15 percent expecting to increase staff in the December quarter, while 18 percent of businesses plan to increase stock – the highest level in five years.

According to Dun & Bradstreet’s CEO Christine Christian, the significant uplift in business expectations indicates that many Australian firms believe we are on the road to recovery.

“The improvement in key indices such as employment and sales expectations is a sign that the economic stimulus has been successful in encouraging household spending.”

However she warns against executives relaxing their tight focus too soon, claiming the “road to recovery will continue to be challenging.”

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Jessica Stanic

Jessica Stanic

Jessica has a background in both marketing and journalism and is dedicated to making the website the leading online resource for small to medium businesses with ambitions to grow.

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