Flower Store In a Box first iPhone florist

By David Olsen on Wednesday, 24 February 2010

Queensland based florist, Brisbane City Blooms, has today claimed they are Australia’s first and only florist with an online store built for iPhone users.

Developed by enflexion, an Australian interactive design firm, the Brisbane City Blooms iPhone interface was created off the back of Flower Store In a Box, a dedicated e-commerce shopfront designed for florists.

Drew Wentzel, Principal of enflexion said, “We are introducing florists to e-commerce through the iPhone. This is a new opportunity for online florists who are looking for new ways to reach their customers and want to engage with customers who need to make purchases while they are on the run.”

The enflexion Flower Store In a Box iPhone interface has been designed for retailers who want to capitalise on the full real estate of an iPhone’s screen to present an enhanced mobile shopping experience in a secure online environment.

Customers can shop for flowers by occasion, specific types of flowers or shop by price ranges. The interface has been optimised for the iPhone’s screen and users will not need to scroll or zoom in on a page to get more details as they would in a normal web page.

The iPhone optimised store will also operate on other mobile phones web browsers, but testing reveals (In Opera Mobile 10 Beta on Windows Mobile) that the site is designed with iPhone users using Safari in mind.

See more news »

See more blogs »

See more tips »