Delivering a speech at the National Press Club in Canberra last night, News Limited CEO John Hartigan said that print journalism will survive the digital age, but must adapt to remain relevant.
“Newspapers can adjust to the digital age, adapt their business models and continue to reach mass audiences. What it will take is a complete rethink of the very essence of what is news.”
He argued that quality journalism will aid the success of print, as he believes people will pay for content if its “original, exclusive, has authority and is relevant to our audiences.”
He also made reference to the resilience of the Australian press, believing it will fare much better than its UK and US counterparts because of its market concentration and domination.
“Newspaper ad revenue in Australia have been growing, not declining, over the past five years.”
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