Telstra iPhone 4 launch serves up Masterchef stunt

By David Olsen on Wednesday, 28 July 2010

Telstra’s iPhone 4 launch shows that Apple’s iPhone 4 has well and truly reached the mainstream as Telstra’s PR team serves up Masterchef’s host and former contestants on the launch night.

Telstra plan to launch the iPhone 4 alongside a ‘party’ hosted by Masterchef critic, judge and co-host Matt Preston, MasterChef Series 2 winner Adam Liaw and runner-up Callum Hann will be on-hand to “wow” the crowd lining up to purchase the new iPhone on the stroke of midnight. Joining this star-studded culinary line-up are popular former MasterChef Series 2 finalists Marion Grasby,Alvin Quah, Courtney Roulston and Matthew Caldicott.

Telstra Consumer Executive Director, Rebekah O’Flaherty said the George Street midnight launch would be a once-in-a-lifetime experience for iPhone and MasterChef lovers alike.

“Telstra is reuniting some of the nation’s favourite former MasterChef Series 2 contestants and we’re looking forward to rewarding our loyal iPhone fans with the opportunity to get up close and personal with their cooking heroes.

“We’ve got an action-packed night planned and we can’t wait to get the party started. From tasty apple treats prepared by the contestants to high-energy cook-offs, this is one launch party you won’t want to miss,” Ms O’Flaherty said.

The Telstra iPhone 4 Masterchef launch will take place at the Telstra Store – 400 George Street, Sydney on Thursday 29th of July from 8pm.

Telstra continues to ignore business customers wanting an iPhone 4 by not offering the iPhone 4 on Telstra business cap plans, Telstra have been approached for comment on this issue and this article will be updated when information is forthcoming.

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