How to prepare your business Facebook page for the new layout
All Facebook Pages will make the switch to the new timeline layout today, so here’s what your business needs to do to prepare for the change.
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A step-by-step guide to getting started on Twitter
Twitter has taken the social media world by storm and if you haven’t considered it as an opportunity to build business yet, you may be missing out. Here’s a step-by-step guide to get you started.
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Social media to become biggest consumer purchasing influencer
Businesses that don’t make the most of their social media presence will see brand recognition and sales falter, as the online trend looks set to become the primary consumer watchdog.
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Facebook warns employers against asking for employee passwords
Facebook has threatened to take legal action against employers who demand current staff or prospective employees hand over passwords to their Facebook accounts.
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How to get the most from your marketing agency
Hiring a marketing agency is just the first step in achieving business goals – you also need to build a trusting and respectful relationship with the agency to ensure it’s working as hard for you as possible.
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Twitter celebrates 6th birthday, 140 million users
In March 2006, Jack Dorsey launched Twitter with the tweet “Just setting up my twttr.” Now, six years on, the social network has over 140 million users who tweet over 340 million times per day.
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Facebook fans ‘Like’ businesses that give away freebies
Three in five local consumers will ‘Like’ a business’ Facebook page if they’re offering discounted products or freebies, a new report has found.
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Five golden rules for deciding on any new social network
First it was Facebook and Twitter, then came Google+ and now Pinterest. How are you supposed to know whether your business should adopt every social network that pops up? Follow these five golden rules…
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LinkedIn celebrates three million Australian members
LinkedIn’s announced it now has more than three million Australian members, a figure which represents 60 percent of the local professional population.
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Facebook fan page versus groups: choosing the right option for business
With Facebook becoming an essential part of any marketing plan it can be confusing to know which applications will most suit your business and best promote your product or service to the right audience.
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Check your website’s smartphone compatibility with free Google tool
Google has unveiled ‘GoMo’, a free tool designed to allow local businesses to test how smartphone savvy their websites are.
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An eCommerce guide to getting started with Pinterest
From an eCommerce point of view, Pinterest should be recognised as a great source of free marketing. Here’s a how-guide for making it work for your small business.
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Inbound marketing: Another flash in the plan or the real deal?
Heard about how inbound marketing is replacing the more traditional, outbound forms of marketing but can’t figure out what it means for your small business? Here’s a look at how this new, modern form of marketing brings leads closer to sales.
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Who really owns your social media contacts?
Social media is blurring the lines between our personal and professional lives, but does this mean when an employee leaves your business you have a right to their social media followers?
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Social networking profiles a ‘no-go zone’ for potential employers
Despite the prevalence of social networking in many areas of our lives, employees remain overwhelmingly protective of their online profiles from the prying eyes of potential and current employers.
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Twitter sells billions of tweets to marketers
Popular social networking site Twitter has sold two years worth of tweets, for marketing and business intelligence purposes.
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Competition to find Australia’s best business blog launches
The race to find Australia’s best business blog is on, as the Sydney Writers’ Centre 2012 Best Australian Blogs Competition opens this month.
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Small business makes history in Facebook leap year sale
Online retail history has been made in Melbourne, after a small business made $50, 000 in less than 24 hours through a sale on its Facebook store.
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Five ways to improve your website through search engine optimisation
Ranking well or ideally on top of search results can prove the difference in growing sales and brand preference in your industry, but achieving a high rank requires more than a great website – you need to know a thing or two about SEO.
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Why you need to get digital branding right the first time
Research says 90 percent of first impressions are made within the first four minutes of meeting someone. This statistic rings true when people look at your digital branding for the first time – your image is your sole weapon in your professional pitch.
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