Author Articles

CX marks the spot: Lessons for restoring trust with customers after a company data breach

data breach
Consumers have become increasingly comfortable with providing personal data to brands
  Alok Kulkarni /   19 Jan 2018

Here’s to 2018: the year of trust in business
In 2017, we’ve witnessed numerous Customer Experience (CX) failures that have
  Alok Kulkarni /   22 Dec 2017

Why your business needs to know about – and prioritise – ‘Operational Customer Experience’
Gartner defines customer experience (CX) as “the customer’s perceptions and related
  Alok Kulkarni /   08 Jun 2017