Author Articles

CX marks the spot: Lessons for restoring trust with customers after a company data breach

Consumers have become increasingly comfortable with providing personal data to brands

Here’s to 2018: the year of trust in business

In 2017, we’ve witnessed numerous Customer Experience (CX) failures that have

Why your business needs to know about – and prioritise – ‘Operational Customer Experience’

Gartner defines customer experience (CX) as “the customer’s perceptions and related