There are 11 million Facebook users, 2 million LinkedIn users and around 1.8 million Twitter users in Australia – an enormous pool of customers for savvy SMBs to tap in to. Unfortunately, many businesses are failing at social media. Here’s how to make sure your business isn’t one of them.
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Social media has entered a new phase – it’s no longer a novelty where business can simply experiment and hope for the best. As the space matures, businesses are demanding more value for money, making measurement all the more important.
...read moreGiven the amount of time people spend on their social networks, building connections and growing their networks, it’s surprising when their profiles aren’t given as much attention as they should be. Here’s four ways to give your profiles a boost.
...read moreYou can’t approach social media with a traditional media mindset, or you’ll never see a return on your investment in the medium. Here’s how social media users expect you to connect with them.
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If you blog for your business or are thinking about starting one, there are some essential guidelines you need to follow to make your blog readable and appealing to a wider audience.
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Social media is blurring the lines between our personal and professional lives, but does this mean when an employee leaves your business you have a right to their social media followers?
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Bad employee behaviour on social media outside of work hours can be damaging to a business’ brand and reputation. Here’s why every business needs a workplace social media policy.
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Improvements in technology mean businesses must now contend with more than just the internet, and any that haven’t integrated mobile technologies and social media in their online strategy will be left behind. Here’s how to create a well-rounded digital strategy.
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You can’t stop people making negative comments about your business online, but there are few simple ways to lessen the damage this can cause your brand. Anna Cairo has three simple steps for managing your online reputation.
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Facebook still eluding you? Anna Cairo has some easy steps to get your Facebook for business strategy on track for 2012.
“A few key foundations need to be in place to support the process otherwise measuring ROI is challenging.”
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As the end of the year approaches, now is a good time to work on your social media goals for next year, if you haven’t already done so, blogs Anna Cairo in this list of five things to consider.
...read moreSocial media continues to grow, with statistics in Australia showing all platforms increasing. Anna Cairo blogs about why you should consider developing a policy:
“Its emergence has created a vast range of communication opportunities, however, with it comes a blurring of the lines between personal and business communication.”
...read moreAnna Cairo blogs about making the most of Facebook for business.
“Anyone who establishes a Facebook page for business purposes should have a primary objective for their page…”
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Anna Cairo looks at the benefits of using LinkedIn for your business.
“Although LinkedIn is the most commonly used business networking site, it appears to be an underrated social media platform and consequently is under utilised.”
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Anna Cairo looks at the five business benefits of blogging.
“Blogging is a long term strategy where getting traction takes time. However, the potential opportunities are worthwhile so it is essential that business consider it.”
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Anna Cairo blogs about protecting your privacy on social media.
“Before you tweet, share or like, think seriously about how much data you want to share because once online, the information is no longer private.”
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Anna Cairo blogs about setting goals for social media use.
“When it comes to social media, for the most part, businesses don’t set goals. They simply engage with a platform (because it’s free) and hope that success will come.”
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Anna Cairo blogs about the importance of getting to know social media, before engaging with customers in the space.
“A different way to look at social media, is not by defining ‘what it is’ but by understanding ‘what it provides’. This subtle distinction offers better awareness of social media and the certain characteristics that shape it, which separate it from traditional media.”
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