Brenda Mainland

Career segmentation is a popular method if your client’s stage of career is a very relevant reason for doing business with your organisation. If you are an association with members for example, this is highly relevant way for segmenting your database.

The end of the year is approaching and if you are looking to update your business and/or marketing plan, now is the time to examine your target market and consider segmenting it into categories that can be used to inform your decision making.