Managing currency fluctuations
Foreign exchange can easily turn into a nightmare for exporters. Cameron Cooper looks at foreign exchange management options for riding the highs and lows of currency fluctuation.
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What is an Entrepreneur? – Napoleon Perdis
What is an entrepreneur and what does it mean to be entrepreneurial? Rebecca Spicer talks to the experts, and to international success, Napoleon Perdis, and finds there’s more to it than just running a business.”
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Building a Brand
Don’t dismiss branding as a multinational phenomenon - Look at what they do, and adapt it to your SME situation – Cameron Cooper looks at the important steps in building a brand, and vehicles for promoting it. If you think branding is not important for your business, consider this: Coca-Cola, the world’s most valuable brand, is [...]
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Articles by Cameron Cooper
