Dynamic Business

As the founder of a life-coaching business, Geraldine Moran knows how to motivate people to achieve their goals. But while she was helping others move forward, she also had her own challenges to overcome.

Sharing events via Facebook continues to generate more revenue than any other platform, but Twitter is driving more event-page traffic, according to the latest social commerce report.

After falling to its lowest level in three years, SME confidence has improved in the September quarter, and is now in line with larger businesses.

Online video was once perceived to be an expensive option, but in the last few years it’s become a leading marketing strategy for small businesses. Here’s how video can help increase your online visibility and build business – without spending a fortune.

More than half of small and medium businesses are not aware of important changes to the instant asset write-off scheme, according to a recent poll.

With so many aspiring retailers out there, it may seem surprising to find ‘For Lease’ signs- rather than tenants- occupying retail spaces. What’s stopping small businesses from getting their foot in the door?

LinkedIn has announced that it is rolling out redesigned Company Pages in order to streamline the platform for its members. Company updates will be front and centre, enabling members to quickly share and comment on updates, and a revision to the update stream means that content will also be more personalised.

Many female entrepreneurs are limited because they underestimate their potential to grow a solo business. In an effort to inspire and empower solo entrepreneurs, the international telesummit ‘Startup Small—Dream Big—Grow Fast’ will provide women with strategies to reach solo success.

Despite an increase in the use of websites, online activity among small to medium businesses has fallen, with social media interactions and other online marketing activities declining most sharply.

Business confidence increased by more than four points in July, according to the Roy Morgan index, delivering a ray optimism after two straight months of declines.

Genesis Fitness Club (GFC) has been penalised by the consumer watchdog for using the carbon tax as an excuse to increase membership fees, making it the first business in the country to be fined after the ACCC was given extra funds by the Government to crack down on false carbon claims.

Businesses that make an early transition into the online world are more likely to see the rapid growth of revenue and staff, according to a newly released study that confirms the profitability of the local online retail market.

What do consumers find most annoying when navigating online? A new study has revealed what web users see as the five biggest frustrations – all of which are easily rectified with a little time and effort.

Laser and lighting-show pioneer Laservision has outshone the competition to take out the award for 2012 Telstra NSW Business of the Year. The business’ success in the award program follows on from it being inducted into Australia’s export hall of fame.

New research has revealed that cold calling and LinkedIn grooming are the most disliked business tactics used when seeking clients. Here’s how to drive loyalty and avoid the pitfalls of prospecting.

The use of social media may have become more prevalent in the workplace, but it’s still creating unease among employees. New research has found over half of Australians are nervous about mixing their personal and professional connections on social media.

Seventeen years ago, PhD student Margarite Vale found that safe and effective therapies for chronic diseases were being underused. With a vision to bridge this treatment gap, she began developing The COACH Program, which has since become the most widely-used chronic disease management program in Australia, and was named Telstra Business of the Year in 2009. Here, Vale reveals how she turned clinical practice into a viable business model.

Australian Pressure Testing Services began as a one-man consultancy in 2002 after Paul Newbound identified a gap in the resources sector. Fast-forward a decade later, and his business has become the largest pressure testing company in Australia. Here’s how it became 2011 Telstra Australian Business of the Year.

With so many marketing channels in today’s mobile world, it can be tough to know how best to reach your target market. Here are six tips to help you choose the most effective medium.

The Commonwealth Bank is making mobile banking more accessible to small businesses, rolling out a number of new innovations to its social payments app CommBank Kaching this week.