Dynamic Business

Dynamic Business Magazine – Articles from Australia

    Articles by Charles Pludthura

    admin
    As the Head of Marketing for Sage Business Solutions in Australia and New Zealand, Charles is responsible for the development and delivery of Sage’s brand and marketing strategies for its six global software solutions in the Australia, New Zealand and Pacific Island region. With over 11 years of corporate marketing experience with leading industry organisations in Australia, NZ and the UK, encompassing the software and services, education and retail sectors, Charles has a wealth of knowledge and expertise in propelling innovative businesses into the fast lane for sustained growth.
    has written 13 articles for us.
  • How to make your content work harder

    website URL

    Charles Pludthura blogs about the key role content plays in any successful digital campaign.

    “Firstly, you need to be aware that duplicating content can actually be detrimental to search engine performance, so there’s more to content management that just ‘spray and pray’…”

    ...read more
    Blogs
  • The stressed out commuter’s dream

    Three people working around a desk

    Charles Pludthura blogs about the many benefits of working remotely.

    “More and more workers are managing to carve out successful careers, operating remotely from wherever they feel like settling down and getting connected. Whether it’s a beach in south-east Asia or a back bedroom in Coffs Harbour, the world really is our oyster!”

    ...read more
    Blogs
  • Be prepared to be measured

    16_crm_softaware-150x150

    Charles Pludthura blogs about the difference CRM tools can make to a business’ current situation.

    “Think about CRM tools and how they can improve upon the current situation. What is that worth to a buyer – in terms that really matter – Increasing Revenue, Avoiding Costs or Improving Service?”

    ...read more
    Blogs
  • E-Commerce: Integrate or perish

    Shopping trolley on a computer keyboard

    Charles Pludthura blogs about the importance of getting your eCommerce system right.

    “Australian customers in 2011 expect to be provided with consistent information no matter how they may deal with a business. Pricing, order status, inventory availability, account status, product information, payment options and shipping options are expected to be the same across all channels.”

    ...read more
    Blogs
  • CRM: A business imperative during uncertain economic times

    16_crm_softaware-150x150

    Charles Pludthura blogs about CRM’s ability to help businesses to drive through the operational improvements needed to survive the downturn.

    “Businesses also need to examine how they can safeguard revenues and profitability, and particularly within their own customer base. Otherwise, they are just delaying the inevitable…”

    ...read more
    Blogs
  • Technology + Social = a competitive strategy for 2012

    business-growth-small

    Charles Pludthura blogs about a couple of growth strategies businesses should consider in the next 12 months.

    “First, it’s time to streamline. If you haven’t already done so, look to your processes and see whether there are any opportunities to reduce time, error and effort through automation.”

    ...read more
    Blogs
  • Getting practical about software selection

    man looking at computer, sitting at table

    Charles Pludthura blogs about making a decision about the software your business runs on.

    “If you believe that your software is getting on in years, ask yourself: does it include modern, integrated productivity tools such as client relationship management, document management and workflow?”

    ...read more
    Blogs