Dynamic Business

Nunwood is a consultancy that is known to do Customer Experience Excellence (CEE) research.

Businesses expect to close in on a sale after communicating once with a potential buyer, but research found that 98 percent of sales occur once a certain level of trust has been established.

Marketing automation software provides key measurement information and helps you make better marketing decisions. We explain what it could mean for your business.

It is not enough to try one tactic and expect a campaign to work well. It usually takes a number of touch points for a customer to be nurtured, trust you and try what you have to offer. Today, the conversation with our customers and prospects never ends.

With more people being in front of a screen of one sort or another more often, what does this mean for marketers who are trying to reach them?

Andrew Davis’ book Brandscaping is an interesting take on how we should approach marketing. Rather than the current fad of creating loads of content, he states we should all be acting more like producers and try to find the right content for our audience.

Social business refers to this new paradox that we are all facing as small business owners. The way we do business has changed. Our customers want to connect with us in their preferred channels – not ours.

Customers have become more in control of how they interact with us but we are yet to make the leap of mapping our goals to that of the customer needs and concerns with the solutions our products or services provide.

The most successful marketers measure what they do and know how marketing activities impact revenue. Here are the 7 key competencies you should look for when hiring a marketing consultant.

While the landscape of marketing is changing with new emerging technologies, small businesses have been quick to pick up on marketing tools that allow them to level the playing field with bigger companies.

Is online marketing an art or a science? Danielle MacInnis introduces Hubspot’s Marketing Grader and how it can help you optimise your website.

“This is the analytics, knowing what marketing activities are working (or aren’t working) for you by measuring your successes and failures.”

It is Christmas time and so in the spirit of giving here are some marketing tools and apps we just love and that we want to share with you.

Danielle MacInnis blogs about what Ita Buttrose has taught her about marketing for small businesses.

“Ita shared some really valuable marketing insights that we can all leverage!”

Danielle MacInnis blogs about locating your customer touch points to build your brand.

“The way your customers experience their journey with you, especially in a service based business, is such a powerful way to build brand loyalty and devotion – but so many businesses stuff it up.”

Danielle MacInnis looks at whether small businesses should be spending time on content marketing.

“The question floating around is, is it worth the time, effort and creative energy to create this content in its many varied forms?”

According to Danielle MacInnis, small businesses are well placed to build brands that create great customer experiences.

“More than ever branding is about being human, real and having a meaningful connections with your customers.”

Danielle MacInnis has some tips for using podcasts to market your small business.

“Podcasting has emerged as one of the best ways to show your expertise to potential customers – it’s simple and offers a great way to reach large audiences.”

Danielle MacInnis blogs about businesses that refuse to focus on what their customers need.

“If you don’t engage they will by-pass you. It’s so easy for them to ignore – they can turn off the tv, delete the email and fast forward the podcast.”

Danielle MacInnis blogs about how businesses should be making use of the mobile phone in their marketing strategies.

“Mobile is a game changer. People don’t understand yet that mobile’s deliver a totally new means of interaction and mobile marketing allows you to reach an audience that are plugged in 24/7.”

Danielle MacInnis offers some practical marketing ideas that any small business can implement today.

“It seems to me common sense but unless you live and breathe marketing all day, everyday, maybe some basic marketing tools just aren’t on your radar.”