Dynamic Business

Dynamic Business Magazine – Articles from Australia

    Articles by Gerald Chait

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    Gerald Chait
    Gerald Chait is Reckon Limited’s Group General Manager, Marketing. He has over 20 years marketing experience and has worked with a number of well known companies including Sharp, Optus and 3M developing marketing and business strategies. For almost 5 years Gerald has been instrumental in developing Reckon’s Business Division marketing and pricing strategies. Reckon is the distributer of QuickBooks, Quicken and APS software. Over the last decade, Reckon has quickly grown to become a leading name in accounting and business circles.
    has written 10 articles for us.
  • Experiencing a product makes a big difference

    customer-service

    Gerald Chait blogs about the difference giving a customer a hands-on experience can make.

    “While it’s not uncommon to take a car for a test drive, it is rare to have the opportunity to race a car backwards through an obstacle course. You can always hold a golf club in a sporting store, but where’s the room to take a swing?”

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    Blogs
  • Tips for dealing with Facebook complaints

    Facebook-logo

    Gerald Chait blogs about how best to deal with complaints from customers left on your Facebook page.

    “Facebook is an incredibly powerful medium for building a community that supports your business. But, Facebook also provides a public avenue for customers to air their concerns.”

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    Blogs
  • When is too good to be true, really is too good to be true?

    Sale sign

    Reckon Limited’s Gerald Chait blogs about what the Australian Consumer Law means for business advertising.

    “Some parts of the updated rules are obvious, such as use of the words ‘closing down sale’ – it is clearly misleading to have a closing down sale that lasts for three years. But there are others that are worth keeping in mind when deciding on your advertising campaign.”

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    Blogs
  • Does your business have a single point of failure?

    dominos

    Garald Chait of Reckon Limited blogs about the ‘single point of failure’ in business. What’s yours? And what can you do to better protect yourself and your business?

    “First, he needs know what are the single points in his business are that could potentially ‘de-rail’ his plans if they stop functioning. If his business has a non-process driven or a non-collaborative culture he is likely to find several points.”

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