Breaking into a new market involves months, sometimes years, of planning. It involves a lot of research, time and energy and like anything in business, preparation and homework can prove the difference between success and failure.
...read more
If you’re going to run a Facebook competition, you’d better make sure you follow all their rules or your risk having your page shut down. Learn the rules for easy and effective Facebook marketing.
...read more
Ambient advertising is all about placing ads on things (and in places) you wouldn’t normally expect to see an ad. But is there a foolproof way of measuring its ROI? Not really, which is why businesses are turning to interactive window-shopping campaigns.
...read more
Content marketing is the creation and publication of original content, and it’s been around for years. So why is it becoming such a big deal for marketers now?
...read more
Everywhere you go, people are talking about online video as the new and effective way to communicate with their audiences. Businesses should consider video as a great way to engage viewer attention, drive brand awareness and boost SEO.
...read more
When considering any marketing campaign, it is best to put your money somewhere where it will work harder for you… and that isn’t necessarily advertising.
...read more
A business owner’s personal brand is just as important as their business’ brand – customers have to like both, or they’ll take their business elsewhere. Here’s some expert advice for creating a personal brand worthy of praise and credibility.
...read more
Here’s why we’ll all benefit from the fierce competition between the two giants of social networking – Google+ and Facebook.
...read more
Winning a business award is one of the most cost-effective ways to market your business, so Michelle Gamble has some tips for making an award work for you.
...read more
Michelle Gamble blogs about the impact Near Field Communications will have on the marketing landscape.
“NFC communication chips will make it just as easy for consumers to make that extra saving. If NFC chips were on everything in stores, consumers could swipe it with their phones and see if they can get a better deal elsewhere.”
...read more
Michelle Gamble blogs about creating a strong brand to better engage with customers.
“You don’t need a huge budget or long established brand to create raving fans.”
...read more
Michelle Gamble blogs about engaging your target market via social media apps.
“Giveaways, landing pages, competitions, polls and other engagement apps are cropping up across social networking and are looking increasingly impressive.”
...read more
Michelle Gamble blogs about getting your online form right and converting visitors to leads or sales.
“A bad online form can kill an otherwise great website. You need to balance the need to get more people to actually fill it out and build your database, with the need to get more insights about your potential customers.”
...read more
Michelle Gamble blogs about nurturing leads and using your database as a powerful marketing tool.
“Save the sales pitch to a small section of the newsletter and only let them know when there is something different happening- for example a new product or when you’re running a special offer.”
...read more
Michelle Gamble blogs about her up and down relationship with group buying sites.
“That got me thinking about the future of group buying. Surely I’m not the only one who has a love-hate relationship with the sometimes inbox clogging emails.”
...read more
Michelle Gamble blogs about successfully introducing QR codes into your business.
“From a marketing perspective, it’s a way to add value and enhance your customer experience, and connect to your audience instantly on another level.”
...read more
Good news business owners! Marketing is simple, blogs Michelle Gamble.
“Sometimes we try to get too clever, and feel the pressure to constantly innovate to stay relevant in the market.”
...read more
Michelle Gamble blogs about the importance of marketing for SMEs that are looking to grow.
“A recent survey we ran of small-medium sized businesses and found that 45.5% are expecting sales to increase. What’s interesting is that 56% don’t have a marketing plan, 51% don’t measure the ROI from their marketing and 70% of business either aren’t sure or don’t feel that their marketing is managed by someone with experience.”
...read more