The 2012 annual Sensis e-Business Report tells us an average 58 percent of Australians with mobile phones now use their phone to access the internet – up from 26 percent. So how do you best tap into that growth?
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SoLoMo, an amalgam for social, local and mobile, is the latest digital buzz word. It combines the best of both the virtual, digital and real worlds, bridging the gap between user and the web. These tips will help ensure your business speaks SoLoMo.
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Don’t rely on the excuse that you need to “wait for the economy to pick-up” before improving your business, check these five aspects off your 2012 bucket list now.
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What’s your business card saying about you and your business? Cheap, flimsy or poorly printed business cards do little to create a favourable first impression, so consider these five ways of enhancing the impact your card has on everyone you meet.
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Marketing has changed considerably in the last few years as we enter a new age. Although some call it ‘The Age of the Unsustainable Economy’, from a business marketing standpoint we’re entering ‘The Information Age’ where anyone can access and share information easily and freely.
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Borders, Angus and Robertson, Williams and now the 23 year old, Colorado chain all closing their doors – what is happening to retail in Australia? To survive today’s challenging economic conditions and successfully fight the onslaught of online shopping – bricks and mortar retailers need to re-invent the way they do business.
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We’ve reached the final part in the five part series on creative marketing strategies for your business in a downturn. We have covered it all. Only thing left to do? Put your ideas into action. Find out how being creative saved one business $500,000.
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This is part four of the five part series on creative marketing strategies for your business in a downturn. So you know how to double your exposure with half the budget and the power of selling packages. Now it’s time to learn the secrets of powerful copywriting.
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This is part three of the five part series on creative marketing strategies for your business in a downturn. You know the basics of marketing and how to double your exposure with half the budget. Now it’s time to learn the value of selling packages.
...read moreThis is part two of the five part series on creative marketing strategies for your business in a downturn. You know the basics of marketing. Now it’s time to learn how to double your exposure with half the marketing budget.
...read moreThis is the first in a five part series on creative marketing strategies for your business in a downturn. To begin we need to first understand what the term ‘marketing’ really means.
...read moreSo, you’ve got $5,000 to market your business, but how do you get the best ‘bang’ for your buck? Here are five marketing activities to help promote and grow your business. 1. BUILD YOUR ONLINE BUSINESS Amazingly, around 60 percent of SMEs are yet to have a convincing presence online. With millions of consumers daily [...]
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Avoiding marketing mistakes isn’t easy in today’s business marketplace; which is at times a terrifying jungle where your competitors are hungry predators and your customers are the food source that’s a challenge to catch. To survive you can’t afford to make many marketing mistakes. So here are some common marketing mistakes you should look out [...]
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