Dynamic Business

There is an unquestionable parallel between the rise of female-owned start-ups and the beginnings of a generation of mothers who are also entrepreneurs.

This is the second of two articles written by Tony Young about keeping your customers satisfied.

As a general rule, word-of-mouth customer experiences can sometimes travel faster than any cost-driven marketing campaign and can affect the reputation of a business. Here’s how to keep customers happy.

One of the biggest problems with business eWaste management is the lack of knowledge about how to navigate environmental issues without it taking up too much time or expense. The good news is that being socially responsible has actually never been easier, as a result of the introduction of some helpful programs.

Office technology is moving faster than its decomposition rate, with electronic waste (eWaste) rising to three times the normal rate of household rubbish. So what can small business owners do to be socially responsible and ensure that their business is reducing their carbon footprint

You should treat your home office as you would any other business premise, to ensure intellectual property is protected from thieves. If you’re the budget-conscious type, there are a number of ways to safe-proof a home office both cheaply and diligently.

When you spend 40 hours a week (or more) doing work in a repetitive manner it can become problematic to health, especially the work involves a computer. Here are some basic steps that act as preventative measures against office-induced injuries.

The sense of leadership gained from volunteering is invaluable and establishes a place for businesses within the community. SMEs should be readily embracing this practice more as it is far reaching and could pay long term dividends for a business profile.

Marketing may not be everyone’s forte and when you marry this with the need to pull purse strings tight, a marketing budget may be undercut and non-strategic. You might be surprised to find then that you can run a successful campaign with just $500.

Have you ever been working on a document for hours only to have it corrupted by the hard drive or server that you were working on? For small business owners safely storing data may not be an initial top priority, but choosing the right storage solution for company data could be a business-saving decision.

When used effectively, social media can be a boon for small business. Unfortunately – for every SMB that gets it right, countless more have yet to master this marketing tool. If you’re among this number, here are the 7 social media sins you need to avoid.

Pinterest now pulls more referral traffic than Google+, Twitter, and LinkedIn combined and boasts a growth rate of nearly 4000 percent since its inception in 2010. If you’re not generating some Pinterest around your business, you could be missing out.

Call it an insurance misconception, but many business owners have a fixed idea of what they believe is an appropriate amount to pay for insurance. If they paid $2000 last year, they think $2000 will do for this year. But when every other aspect of your business could have changed, why would the same amount still be valid to protect you into the future?

The role of an SMB owner is wide-ranging and understated: CEO, general manager, accountant, HR manager, and marketer. Without the luxuries afforded to a larger organisation – such as having a risk management team – small business owners need to self-manage all risk scenarios and shortcomings in-house.