Ensuring your website can handle increased traffic after a promotion
The internet is renowned for throwing curveballs at businesses when it comes to dealing with traffic – and that’s what happened with our Cyber Monday sale.
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Our guide to viral video campaigns
One way to get attention directed at your business is through a viral marketing campaign. But what makes a successful one? We take you through some of the biggest viral video and online campaigns over the last ten years.
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Online marketing drives sales at the register
For retailers, online marketing may seem like the evil empire stealing their customers and hard won dollars… not so. Many customers research online before buying in-store.
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Predicting the next Google algorithm
Just when you think you’ve got your Search Engine Optimisation (SEO) tactics sorted, Google announce an algorithm change and you’re back to square one. So how can you stay on top?
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How to manage your brand online
Australia’s digital economy exploded in 2012 with online shopping, social networking and a near doubling of smartphone ownership driving the boom. There are now 11.36 million Facebook users in Australia, while 49 percent of us now own a smartphone.
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4 reasons to attend the International Search Summit
In October, I was fortunate enough to attend the International Search Summit conference in New York. For those who have not yet attended an ISS, make sure you put it as your New Year’s resolution for 2013.
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How to avoid being hung up on by media agencies
Sick of having the phone slammed down? Here are some tips for successfully following up with media agencies.
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Howzat! Two sports nuts bring online retail into the digital age
Need a new pair of running shoes? Broke your water bottle? You can now order these items – and many, many more – online thanks to Matt Brodie and Andrew Kidd.
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Why you shouldn’t be intimidated by the internet
Just 15 percent of SMBs have a digital business strategy, despite the fact that over 90 percent of Aussie households are broadband enabled – why is this? One expert thinks the fear factor is holding businesses back from being visible online, and has some sage advice to help lessen their apprehension.
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Combat showrooming and build loyalty by stealth
It’s happening in retail stores across Australia. One in four shoppers use their smartphones to check for the best online price, and even buy online, while in-store. Termed showrooming, 56 percent of shoppers in the US are predicted to partake during the Christmas shopping season, intensifying price competition. But there is a silver lining…
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You can rank higher without tricking Google
You don’t have to trick Google into ranking your website higher. The truth is that you can play by the rules, and rank higher, using these simple SEO steps.
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Decoding common SEO jargon
SEO (search engine optimisation) terminology can be perplexing, especially when you’re new to internet marketing. And as SEO continues to grow and be refined, so does the terminology associated with it. Here’s a look at just what some of the most common terms mean.
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How to keep an online audience engaged
Don’t worry, you’re not alone: It can be incredibly difficult to keep an online audience engaged and interested for an extended period of time. These tips will help you manage it.
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SMS marketing could be just right for your customers
SMS marketing isn’t right for your customers; it’s invasive and people just find it annoying. Right? Wrong. When done properly, SMS marketing can be an extremely effective way to communicate with customers.
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7 fixable business blog mistakes
A good blog is the cornerstone of a strong content marketing strategy but if you’re making these 7 mistakes, you might be wasting your time.
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What Google’s Universal Analytics means for your data
Today, the average person connects to the internet in numerous ways, whether that be via smartphone, desktop or tablet device, and Google believes it has found a way to track this activity across multiple devices and channels. Here’s what it will mean for your business.
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How to get prepped to sell online
In today’s increasingly digital economy, it’s more than just a good idea to sell your products and services online. But if eCommerce remains a bit of an unknown entity to you, here are 5 tips for how to get started online.
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6 web design trends to keep an eye on
Web design is a dynamic thing. Every year, blogs and articles across the internet make predictions about up-and-coming design trends. The ones that stick, result in a wave of stunning website layouts that engage users in new and exciting ways. Here are the 6 trends you need to keep an eye out for.
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How to explain getting online to your mother-in-law
There are some SMBs who are still catching up to the online world. This is how to explain the benefits of online to someone who’s not there yet.
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5 simple tips to make your landing page pop
Creating an impressive landing page is incredibly important to catch your audience from the outset. Here are five easy ways to make yours pop.
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