Breakfast with extraordinary businesswomen
Dynamic Business recently sat down for breakfast with the League of Extraordinary Women at Sydney’s VIVO Cafe.
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Are you putting your customers first?
Most successful companies and organisations have a very good idea of who their customers are.
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Why tough times can be good times for smart marketers
We’re now firmly in the middle of unpredictable external economic factors, so it’s time to give focus and quality attention to the areas we can control to ensure we’re planning for future success.
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Why direct advertising is important for your business
Many small businesses aren’t making the most of local advertising opportunities. Here are a few tips to help you think local.
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Five newsroom principles that can help your content marketing
It wasn’t that long ago that marketing and journalism were considered opposite ends of the content producing spectrum.
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Three cheap and easy ways SMEs can create content
Content is king! Creating and circulating valuable content can bring enormous benefits.
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How to make your marketing consistent
Marketing should be a key focus for business owners, but it’s often an afterthought.
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Tattoo marketing – innovative or degrading?
Tattoo marketing seems to be a new and emerging trend with more big companies paying people for a permanent space on their bodies as if they’re human billboards.
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Understanding your target market
Honing in on exactly who you are marketing your product to and using that data to inform your product design and strategy is crucial to the development of your business.
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Five common business marketing mistakes
Is your marketing getting the results you want? If not, it might be due to one of a number of common mistakes that business owners make when it comes to their marketing.
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The importance of your personal brand in procurement
We all know the importance of building a strong business brand and the benefits that will bring, but many do not understand the value of their own personal brand.
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The 10 most popular Pinterest boards about marketing
If your business isn’t using Pinterest, you might be missing out on an excellent marketing opportunity – and a chance to engage your customers with your brand in a visual way.
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Synchronise marketing touch points or lose buyers
It is not enough to try one tactic and expect a campaign to work well. It usually takes a number of touch points for a customer to be nurtured, trust you and try what you have to offer. Today, the conversation with our customers and prospects never ends.
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5 copywriting tips to battle the blank page
You simply want a little flyer that will reach the whole world, but the blank mocks you with its emptiness. Never fear! Here are this copywriter’s tried and tested tricks to win the battle of the blank page and create marketing that gets people talking.
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What makes a great marketer?
Choosing the best person to market your business can have a direct result on your business’ success or failure – and your bottom line.
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10 top marketing tips for 2013
Maintaining your marketing efforts is crucial in driving a healthy and regular rate of new business enquiries throughout 2013.
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Is your marketing important?
Ever heard the old adage “If it is important you will find a way, and if it isn’t you’ll find an excuse.” Well, it applies to your marketing too – often most of all.
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If it ain’t broke, don’t fix it
Change for just the sake of it can really backfire and damage the brand and the reputation it has built over a long time.
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Targeting your audience via smartphones
Smartphones are the most popular mobile device. Consumers have them in arm’s reach throughout the day as they are out and about.
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How to be a good client
So you’ve got an agency. You’ve finally found the budget, you’ve made your choice and the agency is all signed up and raring to go. Whether that agency is helping you with HR, PR, SEO or finance, there are ways to manage them to get the best value.
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