Are fake online reviews affecting your business?
How many of us, when considering making a major purchase, deciding where to go for dinner, or thinking about our next holiday, scour review websites for inspiration and guidance?
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How often should you email subscribers?
Email frequency is a balancing act. If you send email too often, you’ll annoy subscribers to the point that they unsubscribe. But if you don’t send email often enough, you risk being underexposed to the point where subscribers forget about you.
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Getting customer satisfaction-Part Two
This is the second of two articles written by Tony Young about keeping your customers satisfied.
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Finding your market- no matter what device they’re on
With more people being in front of a screen of one sort or another more often, what does this mean for marketers who are trying to reach them?
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10 census statistics that help with B2C marketing
No matter what your industry or what product or service you are selling, you can never know too much about your target market.
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Get the most out of your marketing strategy
When it comes to traditional and online marketing strategies there are so many options and opinions about where you should be investing your money and there is always the risk of spreading yourself too thin. Marketing is most effective when you create a strategy that incorporates all of your marketing activities – both traditional and online.
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When ambush marketing goes wrong
Here’s a great lesson from July 4 on why not all publicity is good publicity.
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How to create repeat business
Here’s a great piece from December looking at how to encourage repeat business from your customers.
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How to find your brand’s unique voice
Read this great story from October looking at defining your business’ brand voice.
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Why subtle marketing is effective
Marketing is any type of communication – any part of the business that communicates with the outside world is marketing. The best marketing is done subtly. So what is subtle marketing and who does it the best?
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How to use retargeting in 2013
Have you ever visited a website and after you left noticed ads from that website follow as you browse the web? It isn’t a coincidence, what you’re seeing is retargeting.
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The limitations of social media marketing research
Social media research can be very useful buy it is not perfect. The best way to use it is as just one tool in your market research toolbox.
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5 ways to follow up with customers
It’s all well and good to make a sale but following up with customers can go a long way towards ensuring future sales by instilling brand awareness.
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Creating content that sells
If you don’t have the money for paid advertising or pay-per-click, getting people to your site can seem like an uphill task.
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Online marketing drives sales at the register
For retailers, online marketing may seem like the evil empire stealing their customers and hard won dollars… not so. Many customers research online before buying in-store.
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Show staff faces on social media
Visual imagery can make or break your business in the social media age. Introducing your staff online is one way to better connect with customers.
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How to manage your brand online
Australia’s digital economy exploded in 2012 with online shopping, social networking and a near doubling of smartphone ownership driving the boom. There are now 11.36 million Facebook users in Australia, while 49 percent of us now own a smartphone.
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Getting customer satisfaction – Part 1
As a general rule, word-of-mouth customer experiences can sometimes travel faster than any cost-driven marketing campaign and can affect the reputation of a business. Here’s how to keep customers happy.
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Property marketing with Pinterest – A how to guide
Using social media sites like Pinterest as a method of real estate marketing may still be considered a novel approach. However, when used in combination with traditional campaign methods, it can be a complimentary tactic to help drive a property sale. Here are some helpful hints to get you started.
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Why your business needs SMS
SMS is a low-cost, low-entry must-have for micro and small businesses.
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