Breakfast with extraordinary businesswomen
Dynamic Business recently sat down for breakfast with the League of Extraordinary Women at Sydney’s VIVO Cafe.
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It takes five follow-ups to make the sale
Businesses expect to close in on a sale after communicating once with a potential buyer, but research found that 98 percent of sales occur once a certain level of trust has been established.
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The 5 types of ruthless salespeople
We’ve all been faced with unpleasant, pushy salespeople at one time or another. This is not to say that they’re all bad, but there are some who, dare I say, need a brutal reality check.
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Decoding a great customer experience
We all want our customers to be raving fans. To refer us their friends and loved ones and generally be advocates for what we do. It is commonly thought that the key to generating raving fans is to give them an amazing customer experience.
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The changing face of customer service in 2013
Social, mobile and cloud technologies are creating a massive change in the way Australian small businesses can work more efficiently, compete with larger global companies, and connect with their customers in entirely new ways.
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Losing sales because you offer too many options?
When the economy and sales are down, entrepreneurs tend to increase the number of products, services and offers they put out there, hoping that more choice will lead to more opportunities to close sales.
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Six ways sustainability can add to your bottom line
Here are six ways to help you add real value to your business, using free resources or low-cost programs that many businesses may not yet have discovered.
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12 sales trends for 2013
Sue Barrett shares her research on the 12 sales trends that businesses should expect to see this year including thinking about corporate responsibility and looking after the customer experience.
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Getting the most out of your sales team
Do your teams really know how much resource they are allocating where? Often the answer is no.
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Is saying no part of your strategy?
Strategy is a difficult thing for small business. We always believe that we have found the perfect niche in the market and that we will make the most of it. But sales don’t always come as quickly as you hope and you start to spread the service offering to get more customers through the door.
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10 census statistics that can help with B2B marketing
The better informed you are about your target market, their demographics and requirements, the more specifically you will be able to tailor your strategy to meet their needs. Here are some key statistics from the latest census that every B2B business owner needs to know.
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Using meditation to become a master of sales
What do empathy, compassion and benevolence have to do with salespeople and leaders? Different studies around the world have confirmed that these are critical qualities of highly successful people, teams, companies and communities. Here’s how training can help you hone these important traits.
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Can a sales promotion make a difference?
Buy-one-get-one-free, free gifts, free samples, vouchers and coupons. Are they old fashioned or do they have a place in today’s sales and marketing strategies?
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Top tips for finding your niche
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The do’s and don’ts of good brand storytelling
Through brand storytelling, a business can communicate directly to its target audience with stories told through website copy, blogs, online articles, emails and social media – so you’ll want to get it right. Here some important do’s and don’ts when telling the story of your business.
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Why planning is pivotal to the sales process
We’re used to making plans for things that are important to us. We plan our social lives, our family gatherings and we have business plans. Despite this, many people don’t consider planning a part of selling. Here are 3 components a sales plan needs to have the best chance to be successful.
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Making your CRM software work for you
Your CRM software may seem simple, but it can be a critical tool for maintaining successful and productive relationships with your customers.
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Should you bundle your product offerings?
Consumers have less and less time, so it only makes sense that you offer them easy decisions. Bundling your products could save them time and make you money. Here’s how.
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How to act ethically in sales and procurement
Ethical procurement practices and choices surrounding sourcing and distribution activities can have a dramatic effect on a company’s reputation and sales revenue. Here’s some expert advice for how to manage yours more effectively, for the sake of your brand.
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What it takes to be a sales visionary
Brilliance in sales and marketing is the lifeblood of small business, yet many owners lose sight of their vision in the day-to-day multi-tasking that managing a business demands. Use these tips to re-energise your passion for sales and marketing, and get back on track to becoming a visionary.
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