Marketing Articles

What fear-mongering politicians like Donald Trump can learn from a brand like Coca-Cola

When looking at the most enduring businesses of the last century,

Why your SME doesn’t need The Kardashians to kickstart its influencer marketing campaign

Tried and tested, influencer marketing is a solid growth-enabler for small businesses

Why private domain registration is the best choice

Picking a domain name is one of the best and exciting

Be trendy, experiment – just don’t forget the ‘tried and true’ digital marketing practices

Incorporating fads such as Pokémon Go into your digital strategy can pay-off;

Perfecting your online business card: how to find a website developer who can make all the difference

Your website is often the first impression that a potential customer

Why your database is your most valuable IP

I’ve been a business mentor for a while now and yet

Is your personal brand optimised for 2017?

Personal narratives are as old as time and they continue to command attention

Some ‘Boss’ advice on the most important leadership skill you can have: consistency

“Getting an audience is hard. Sustaining an audience is hard. It

Why potential customers ignore your ads

The best way for people to learn about your company and

5 reasons why PR is critical for the success of your Startup

  When I came to Australia from the UK, via Hong