How to get more reach from PR
When you run a business, especially a start-up or small-scale operation, you need to take advantage of all the exposure you can get.
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Rekindle your romance with PR
Has the spark gone from your relationship with PR? If you’ve run out of ideas for your PR strategy or you find yourself writing the same thing over and over again, then it’s time you rekindle your passion for PR.
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How to be a good client
So you’ve got an agency. You’ve finally found the budget, you’ve made your choice and the agency is all signed up and raring to go. Whether that agency is helping you with HR, PR, SEO or finance, there are ways to manage them to get the best value.
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Are fake online reviews affecting your business?
How many of us, when considering making a major purchase, deciding where to go for dinner, or thinking about our next holiday, scour review websites for inspiration and guidance?
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How to avoid being hung up on by media agencies
Sick of having the phone slammed down? Here are some tips for successfully following up with media agencies.
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Easy ways to become an eConscious business
One of the biggest problems with business eWaste management is the lack of knowledge about how to navigate environmental issues without it taking up too much time or expense. The good news is that being socially responsible has actually never been easier, as a result of the introduction of some helpful programs.
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The do’s and don’ts of good brand storytelling
Through brand storytelling, a business can communicate directly to its target audience with stories told through website copy, blogs, online articles, emails and social media – so you’ll want to get it right. Here some important do’s and don’ts when telling the story of your business.
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A hero’s fall from grace and what we’ve learned from it
A decade on, the world has watched on as Armstrong’s championship cycling career has been gutted by damning evidence alleging decades of performance enhancing drug use, resulting in a dramatic end to whom many viewed as a ‘hero’. Here’s what every small business can learn from this PR debacle.
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What to look for in a PR agency
So, you’ve decided it’s time to take your business, product or service to the next level and enlist the assistance of a PR company. But where to start? Fashion, tech, boutique or large and well known? This guide will help you make the right decision.
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5 ways to avoid over-promising and under-delivering
It’s never a good idea to promise something you can’t deliver in order to get customers through the door in the first place, as you’ll end up disappointing them. With this in mind, here are 5 easy ways you can ensure you avoid over-promising and under-delivering, which could seriously hurt your reputation.
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The hidden message behind staff Christmas gifts
With Christmas on the horizon, many business owners are beginning to think about gifts for their employees and clients. But what are you really saying to them when you buy them a cheap bottle of wine? Or that charitable donation certificate? Here’s a look at some of the hidden messages behind Christmas gifts.
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4 golden rules for pitching your business story
If you’re in the process of “pitching”, then you’re typically trying to convince another party to either invest in you, do business with you or buy from you. So what are some golden rules when telling the story of your business?
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Making social part of your business DNA
Hosting an upcoming event or a conference? Back in the day, you had to wait until the morning of your conference to meet other attendees. Now, you can make introductions and connect with people right after registration. This way, you’ll have people talking about your event ahead of time.
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How important is the image you project?
Your personal brand is not only defined by your values and beliefs, but the way you walk, talk and interact with people in everyday life. This means you need to identify areas in your life that you need to transform and work to make this happen. This advice will help.
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8 media pitch tips from a journalist
Getting some media attention for your business is invaluable, but it can be a difficult and sometimes demoralising process. Use these 8 tips from a journalist to make your next pitch a successful one.
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Mastering the PR pitch follow-up
You’ve got a media list, have written a release and begun pitching your story to the media. What’s next? The follow up – a contentious issue for many in the media. Here’s how to follow up on your pitch without alienating journalists and editors.
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Why you need to become a good storyteller
A great story is memorable and easy to understand, and can engage and draw in your audience far more readily than a speech or presentation can. The good news is that effective storytelling is not as difficult as it might seem – being prepared is the key.
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The rise of media relations in the marketing mix
Media relations are becoming a more important part of a small business’ PR activities, as this transparency affords better brand awareness and credibility. Here are some expert tips for adding media relations into your marketing mix.
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Making your pitch to the media count
You’ve kicked off your DIY publicity campaign, and you’ve written a killer media release and have your media list ready to go. Now it’s time to pitch your idea to the media, which is arguably the most important step in any PR campaign. Here are some ideas for ensuring your pitch catches the attention of the journalists you target.
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How a PR strategy can help you run a successful event
Whether your event is large or small, it can benefit from the use of an effective PR strategy. Public relations can help you to increase the profile of your event and the organisers as well as increase registrations or ticket sales.
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