eCommerce
You’re tired of the daily grind. It’s time for something different. E-commerce seems like the right move. It’s easy to get set up, and it’s a proven business model. Here’s how to get started. How To Find A Good Market It all starts with product research. Actually, it starts with market research. If you don’t […]
In this day and age, is there any business serious about its growth that doesn’t have an online presence of some sort? A website should be the starting point of every company’s marketing and business development plan, although an increasing number of small businesses, particularly side ventures of stay at home mums or those who […]
Now the sharing economy is evolving into something new. Ubiquitous communications, freelance work forces and low transaction costs are giving rise to the on-demand company, which aims to apply the principles of Uber or Airbnb to a much broader range of markets. (Irving Wladawsky-Berger, The Wall Street Journal) From food delivery, ad hoc tasks to […]
The story of Atlassian is the perfect tech startup fairy tale; two humble guys from Sydney bootstrap a company with a $10,000 credit card and pull off a successful IPO with a market cap of $4.4 billion (USD). Although, contrary to the hopes of many Australian entrepreneurs, the success of Atlassian doesn’t ride on the […]
Any traveller will appreciate what ‘culture shock’ feels like; that moment when we first set foot in an unfamiliar civilisation and realisation suddenly strikes: Our understanding of social cues, customs, behaviour, and communication have suddenly become defunct. These are our social navigation tools – tools we take for granted – until they’re no longer there […]
New customers are the lifeblood of every business, and every SME owner faces the constant pressure of not only finding and connecting with new potential customers but also converting them to paying customers. While it will always be a challenge to continue growing your customer base, now is the perfect time to reassess your customer acquisition strategy […]
Growing a business is a special talent, part science, part art and doing it well can be one of the most rewarding life experiences. It can also spell financial disaster from which it is very difficult to recover, when things don’t go well. In this article we discuss 5 common mistakes made by businesses. Cash Flow Cash […]
Jessica was employed in the corporate finance sector when she decided that she “wasn’t loving the 9 to 5 grind” – although, as she quips, “it was more like 8 to 8.” After all, if you’re going to pour so many hours into your day job – wouldn’t you want to choose those hours, and […]
What’s a “Landing Page”? If you want to set up an online presence, you need to create a killer website. Then you’ll need to drive people to your website by sending them to a webpage that has relevant information that they are looking for. This webpage is called a “Landing Page”. It generates leads, referrals, […]
The fastest growth rate in Australia for start ups is the online business. This range from selling goods such as make up or skin care, to children’s clothing and toys. However, before you rush ahead and set up your business online, there are a few legal issues that you need to be aware of when […]
In 2016, the global eCommerce industry is set to take in over $1.15 Trillion dollars in sales. That is more than the GDP of Sweden, Finland and Greece – Combined. That turnover isn’t exclusively from multinational corporations either – but rather a large portion is from SMB’s. Unlike any time in history, the barriers for […]
According to popular opinion, it’s not what you say, it’s what you do that is most important. And it’s a principle that appears to have a broad application according to a new Australian customer-insight start up that launched today. When most of us think of ‘market research,’ we think of surveys, focus groups or even […]
There can be no debate on whether internet has seeped its way into the world of business, including small businesses. In fact, it might even be more appropriate to use the term bulldozed its way into it. And while this is definitely the case, there are still plenty of small businesses (according to some sources […]
Traditional telecommunication networks are stuck between a rock and a hard place: their profit margins are eroding from the growing commoditisation of voice and data and yet; with capped data plans still the norm, consumers are not quite getting what they want. And the culprits – look no further than the likes of Skype, Viber, […]
In the past month, we’ve seen a number of large-scale online flash sale events take place both domestically and internationally. Black Friday and Cyber Monday in the US brought in $2.72 billion and $3.07 billion in sales respectively, while Singles Day in China saw Chinese consumers splash out a massive USD$14 billion in a single […]
Facebook is one of the most effective and efficient ways for small businesses to promote their wares and generate leads. The social media giant currently has 14 million users in Australia making it the biggest in the country so it’s the perfect place to reach a broad range of potential customers. Many SMEs understand the […]
What does a military air traffic controller and an ecommerce guru have in common? Probably nothing – and that’s exactly why Nathan Hartnett gave up his post with the Royal Australian Air Force in 2007. Described by Nathan as “hours of boredom mingled with moments of terror,” his career as an air traffic controller wasn’t […]
Small businesses are more numerous and more competitive than ever before. In fact, according to one article, a new business is started every minute. Here are some technologies helping small business owners compete in today’s market. Cloud Computing According to Forbes, the cloud is here to stay, and small businesses that don’t utilise all the […]
Today’s consumers are armed with more choices, more substitutes and more outlets to pursue alternative brands. In a world where our next purchase can be just two clicks away if we’re dissatisfied with a particular experience, providing quality service has never been more important. We harp on about providing a strong customer experience and with […]
With $10 million worth of loans already allotted and having recently listed on the ASX, the innovative consumer finance company, zipMoney, appears to be taking the retail industry by storm. Distributing finance through more than 200 retailers and merchants, the fintech lender provides customers with access to loans of up to $2000 via a simple smart […]
