Startup
“It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.” This insight, attributed to Charles Darwin, could easily be the most important business management mantra for the decade – here’s why.
Finding and building a niche – a special area of demand for a product or service – could prove to be both rewarding and profitable for your business. This tactic for growth can be especially useful if you work in a competitive industry.
Through brand storytelling, a business can communicate directly to its target audience with stories told through website copy, blogs, online articles, emails and social media – so you’ll want to get it right. Here some important do’s and don’ts when telling the story of your business.
One young go-getter is sharing how she plucked up the courage to ask her former boss to go into business with her – and how she hasn’t looked back since.
Too many start-ups discount the need to invest in quality staff early in the piece, but that’s one mistake Dave Slutzkin was determined not to make when setting up Flippa. Here’s how the start-up CEO ensured he staffed the business right, from day one.
Bespoke is the new black in design land, with consumers more willing than ever to spend big on products made exactly to their taste and specifications. Enter, a fast-growing start-up and its innovative digital product that’s giving people complete design control over a household product many of us take for granted.
You have a great idea for a business and have put together a solid business plan. You’re all set to go – but you can’t seem to find any investors willing to fund your start-up. You’re afraid it’s going to fail without ever getting off the ground, but never fear – there are a number of funding options you might not have considered.
Finding reliable part-time staff can be a headache for small businesses, while on the flip side, it’s tricky for jobseekers to find work that fits in with their schedules. This ongoing frustration sparked a business idea for two savvy entrepreneurs, who are now planning to take their successful recruitment platform internationally.
Making the move from home office to renting space can be a difficult one, but it can provide more opportunities than just offering a formal place to work. Here’s a look at 6 of them.
Are you focused on financial reward only or are you truly striving (as hard as this may be) to be the best in your space? Here’s how one business owner is ensuring his team of directors and employees are constantly working to achieve this.
Advertising is not a necessity when it comes to getting the name of your business out to the public. Being proactive in your marketing approach can be much more cost-effective than paying for advertising.
In development land, apps are going off, with many an unlikely “app-preneur” making it big off the back of a wildly popular download. Now, one local start-up is bringing together all the people involved with the process to better develop and market these little goldmines.
The end of the year is approaching and if you are looking to update your business and/or marketing plan, now is the time to examine your target market and consider segmenting it into categories that can be used to inform your decision making.
Frith Hucks isn’t an artist. Not that you’d know it by looking at her start-up, art-luxe concept label Bay & Fyfe. Here’s the story behind her globally growing start-up, which has attracted the attention of the likes of Miranda Kerr and Nicole Kidman.
Ensuring that your office is a pleasant place to be for you and your staff will ensure that productivity increases and staff morale is solid. Here are 3 ideas any small business can implement, today.
Striking a balance between content creation and the evolving world of content monetisation sits AgendaCity.com, an online start-up that’s building a community around local restaurant recommendations. Here’s how its founder is making waves online, despite having almost no marketing dollars in his budget.
Shanaka Fernando is recognised as a bit of a revolutionary, not just for his work as a public speaker and motivator, but for pioneering the pay-as-you-feel vegetarian restaurant chain Lentil as Anything – which has become a cultural movement in Victoria.
We asked a variety of experts to share their top tips on how to choose providers, products and services, and how to save money when you’re starting up your business. Take a look at the words of wisdom they had to offer.
David Welzman’s business is in selling. He knows how to bring in the crowds, how to get them buying and grab their interest. But when Welzman started his business in Australia, he quickly realised that Aussies weren’t the best bet.
Ever wished you could anonymously compare key financial product information with people in a similar situation to see whether you’re getting a good deal? That’s exactly what the founders of the new Moneytribe app are helping consumers do. Here’s the story behind this social start-up.
