Opinion
If you’re itching to get on board with a much bigger brand, and feel that the timing is right, you need to go about it the correct way. Importantly, working together has to be a win-win for both parties. These are some of the strategies I’ve used to get much larger brands to hop on board. […]
Going public is a huge step for any company. Taking a company from private to public through an IPO (or ‘initial public offering’) and listing on the stock exchange is a process that can take months, or even years, of planning, preparation and execution. Amid the myriad of tasks involved in preparing for an IPO, […]
Today we posed the question of competition, and whether the big financial institutions can survive without Fintech or not. We know that competition in the banking landscape is very low, with the big 4 still holding most of the power in the market. It’s been a subject that we have discussed a lot at Dynamic […]
In a world where businesses grow more alienated from their customers every day, the rise of AI and chatbots threaten to cut out human connection entirely. One single negative customer experience can result in the loss of a potential loyal and lucrative client, and these are the times when businesses need human intervention. Automated customer […]
The advancement of technology has radically changed the way that consumers browse for items and make purchases. Shopping online for items overseas has become as normal as picking up a bottle of milk from the local corner store. Consumers around the world now expect to be able to browse international brands at anytime, anywhere and […]
Byline: Florian Malecki, International Product Marketing Senior Director at StorageCraft Remember Jan Brady in the ’70s sitcom The Brady Bunch? She was the awkward and often overshadowed middle child stuck between a glamorous older sister and an oh-so-cute little sister. Well, when it comes to IT infrastructure, that’s exactly how midmarket companies feel—like the overlooked […]
Mother’s Day is coming up and we all know the drill – time to come up with a good gift idea for Mum! But how many candles and spa vouchers can one person really receive? And while flowers are always beautiful, wouldn’t it be nice for mum to receive something a bit different? How about […]
Byline: Jim Penman, the founder of Australia’s largest home-service franchise, Jim’s Group. Change character, and I believe you can change the world. I strongly believe this is also the case in business. The real key to success is temperament People think the key to success is knowing things, and that does matter, but the real key […]
Taking the leap of faith to establish a small business can be incredibly daunting. By no means an easy task, the myriad of formal loops to jump through, combined with business plans, prospective employees and the like, can be overwhelming. There are currently 2.25 million small businesses in Australia with that number growing each year. […]
I’ve noticed something dramatic occurring in my field of work. As a facilitator of change for teams and individuals I used to be invited to spend several days with teams over a year or more to undertake long term engaged learning that was face to face. People wanted to sit together in a room and […]
Ask any established business owner/manager if they have a marketing budget and you will hear a resounding “Yes”. It’s an essential part of their growth strategy and keeping connected to their market. The average marketing budget ranges from 3-8% of revenue, however, many forget the employment costs of marketing managers and sales people which adds […]
Design is more than just a pretty font and it can’t be just an afterthought. Instead, it’s a quintessential element of product strategy, inextricably linked to business success, that must be considered from day one. If I told you that the best startup idea in the world would fail in today’s internet age without design […]
Amy McWaters is the COO of The Hamper Emporium and is responsible for the day-to-day operations and logistics of the company, while ensuring customer satisfaction. On top of that, she is also the COO of SOL Group Australia, Australia’s leading online gifting company. Amy draws on her expertise and experience to share her insights for scaling […]
When Peta Shulam was only 25 when she came up with the simple concept of sampling health foods. Her passion for finding these products led to her creating the largest health food sampling service in Australia, GoodnessMe Box, where for just $25 her clients can sample 7-10 full sized products, allowing those products to be […]
Byline: Todd Handcock, President, Asia Pacific, Collinson Banks are facing increasing pressure to grow their business in the era of digital disruption and open innovation. Profound changes in consumer behaviour, technological innovations, the availability of a massive amount of data and the connected lifestyle of customers have led to a blurring of industry boundaries. Today’s consumers […]
It’s not a new thing but it’s fast becoming a ‘thing’. Brands around the world have collectively twigged to the benefits of dealing directly with consumers and Australian retailers which make a business out of selling multiple labels will soon be on notice to up their game. Fail to do so and they risk losing […]
The energy of conflict is generated by the gap between two different points of view; between what we want and what we are actually experiencing. When people disagree with each other, your organisation is healthier. This is because disagreements often result in new ideas being shared and a more thorough study of options leading to […]
A recent violent attack on police officers that splashed across national news has highlighted the need for better employment practices, particularly when a staff member is at the centre of the story. Human resources specialist Kelli McDougall from Fifth Eagle says many people were surprised that a female childcare worker was charged as part of […]
Public transport woes are part and parcel of living in any major global city. Just last month, we found out about the upcoming closure of nine rail lines in Melbourne, with a warning that 1.5 million train commuters will be forced to find other transport for more than three weeks in an “unprecedented” disruption. Sydney […]
These Aussie start up founders share their thoughts on the Federal Budget reveal earlier this week, giving us an insight into how SMEs are going to be affected – the positives and the negatives. Carl Hartmann, Co-founder at ShortLyster “The part of Mr Frydenberg’s speech most relevant to the startup sector was his […]
