Top customer experience trends revealed
Nunwood is a consultancy that is known to do Customer Experience Excellence (CEE) research.
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Why direct advertising is important for your business
Many small businesses aren’t making the most of local advertising opportunities. Here are a few tips to help you think local.
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Decoding a great customer experience
We all want our customers to be raving fans. To refer us their friends and loved ones and generally be advocates for what we do. It is commonly thought that the key to generating raving fans is to give them an amazing customer experience.
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7 levels of intimacy
You see a glimmer in their eyes, a smile sinking into their cheeks and hear the curiosity in their voice. No, we don’t mean THAT kind of intimacy.
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The business of exploiting people’s insecurities
From diet pills to penis enlargement pumps, fraudulent products are rife in the online market. Con artists are increasingly taking advantage of people’s body image insecurities for financial gain, but who’s to blame?
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Game on for marketers
Gamification is a new phenomenon facing businesses around the world. The aim of the movement is to create fun and innovative games to engage customers.
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Losing sales because you offer too many options?
When the economy and sales are down, entrepreneurs tend to increase the number of products, services and offers they put out there, hoping that more choice will lead to more opportunities to close sales.
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Small fries better at service than big guys
Although customer service standards remain below par in Australia, consumers have rated small businesses better than big organisations at delivering a positive customer experience.
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Get down to the bottom line with 3 sales essentials
Everyone in a business is responsible for selling some aspect of it, responsibility doesn’t just lie with the sales team. This is why business owners must ensure every employee has access to the resources and skills needed to boost bottom line results.
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