How to innovate by using technology
Marketing plans are now more than ever including online activities to assist with the shift with the end aim of reaching an ever-changing audience.
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How to drive customer loyalty with content marketing
It’s a simple idea really – customers are the lifeline of any business, so keeping them should be a top priority.
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How to target consumers with mobile marketing
With recent figures showing almost 60 percent of Australians own a smartphone, there’s never been a better time for your business to look at mobile marketing.
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How to turn a one-off client into a repeat customer
If you’re looking to keep your customers around a little longer you need to improve your communication.
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How to get your brand right
Making mistakes in your branding is a sure-fire way to lower your turnover and alienate your customers. Avoiding these errors can help to ensure your success.
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Three cheap and easy ways SMEs can create content
Content is king! Creating and circulating valuable content can bring enormous benefits.
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How to make your marketing consistent
Marketing should be a key focus for business owners, but it’s often an afterthought.
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Q&A with Jason Chuck, eHarmony’s new Vice President, International
Dynamic Business recently sat down with Jason Chuck, Vice President, International of leading online dating site eHarmony. Here’s what he had to say about online dating, customer-based strategising and international expansion.
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5 ways you can implement participation marketing
There’s no denying marketing has evolved from one way ‘pushed’ conversations to engaged dialogue and relationships with audiences.
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Game on for marketers
Gamification is a new phenomenon facing businesses around the world. The aim of the movement is to create fun and innovative games to engage customers.
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5 essential marketing tasks for time poor SMBs
Time is a small business owner’s most valuable asset, which means important things can be postponed indefinitely. Marketing is often one of the first things thrown in the too-hard basket but it doesn’t need to be time-consuming.
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What does marketing automation software do?
Marketing automation software provides key measurement information and helps you make better marketing decisions. We explain what it could mean for your business.
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8 tips to improve your email marketing
Do you ever wonder why no one opens your business emails? Here are eight tips that will improve your open rate and help your message reach a wider audience.
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The 5 steps to becoming a social business
As a business owner, you now have the power to define why you are in business, what’s important to you about what you do, and use that clarity and passion to transparently connect with an almost infinite number of your ideal clients.
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Top 5 ways to annoy the media
You might think that more is more when it comes to media coverage, but it’s not the case when it comes to contacting the media. Here are five things you should NEVER do.
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Pat your back: it’s awards season
It’s important for small business to take the time to turn around and pat themselves on the back, because without a bit of recognition, it’s hard to muster more inspiration in yourself and your staff.
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What can a $50,000 marketing boost offer your business?
Getting a marketing breakthrough can be a business-changing exercise and Dynamic Business and Strategy and Action are offering one lucky reader a $50,000 Marketing Breakthrough prize.
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Marketing trends for 2013
What’s going to happen in the small business marketing world in 2013? Here are some key trends to be aware of.
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Seven ways to find your business’ stories
Gaining media coverage for your business is a great way to raise your brand awareness, communicate with your customers and promote your business.
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The four best April Fools jokes of 2012
Earlier in the year, businesses joined in the April Fools fun. We look back at the four best April Fools pranks of 2012.
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