Sales
Commonly thought of as an alternative to the bricks and mortar retailer, a website is just another ‘location’ in which to do business. Or so many might think. For James Wakefield and his business partner Robin McGowan however, physical and digital presence is not about ‘alternatives’ but instead the creation of a reciprocal relationship where […]
As the end of the year draws near, online retailers need to turn their mind to making the most of the spending silly season – you don’t want to find yourself caught out when December rolls around. Holiday pre-season marketing has begun – major retailers are beginning to train employees to serve the holiday shopper, […]
I’ve received several emails via LinkedIn over the years from newly self-published authors who want me to buy their books. If you’re one of these authors, I applaud you for taking that important step toward self-promotion. But now I’m going to tell you why I—and probably most of the people you sent that email to—never […]
Bigcommerce, a commerce platform that provides established and emerging brands with everything they need to launch, promote, manage and scale a successful online store has today announced a partnership with Twitter. Through the partnership, Bigcommerce will support Buy Now, a new sales conversion tool that enables merchants to promote and sell products natively across the […]
“Please place item in the bagging area” – you place the item – the command repeats. You lift and replace the item – “please place item in the bagging area” – you turn for help and there’s no one there. “We regret to advise that your imminent flight has been cancelled [therefore ruining your long […]
Black Velvet is a Melbourne based boutique roastery and espresso bar that supplies quality beans to cafes and home baristas alike. Their second store based in the Galleria on Bourke St, which opened two months ago is already doing a roaring trade with thanks to the teams’ refocus on data and analytics to power and […]
Increasing your sales through marketing requires a deep understanding of who your customers are and their biggest wants and needs. Successful marketing also uses in depth knowledge of the reasons your customers decide to purchase from you and the process involved in making that decision. The consumer buying process has been modelled and studied intensively […]
If you’ve been involved in sales and marketing on any level, you have probably heard of the sales and marketing funnel. A visual way to depict the process your customers take from lead to conversion, your sales and marketing funnel is more than just a pretty picture. If you want to get the most out […]
Operators of comparator websites and businesses whose products are listed on them have been targeted in new guidance released by the Australian Competition and Consumer Commission (ACCC). The guidance seeks to help consumers understand how to get the best outcomes when using comparator websites as well as providing guidance to business on how to comply […]
The Australian Competition and Consumer Commission (ACCC) has proposed to grant reauthorisation of a revised Solar Retailer Code of Conduct for five years. The Clean Energy Council’s Code is a voluntary system that solar retailers can sign up to with the aim of meeting best practice standards for consumers and the industry. ACCC Deputy Chair […]
Fastway couriers, Australia’s largest independent courier company, will make online selling and buying even easier with its new Parcel Connect service. Parcel Connect will take the headache out of the send, collect and return process through its national network of local retailers. Using the service, sellers will be able to drop off their parcels at […]
Small business owners now have greater visibility of their business performance following the global launch of the new free Square Dashboard App. Square, founded in 2009 with headquarters in San Francisco, has introduced a free app that gives small business owners access to real-time reporting and analytics about their business at the touch of a […]
As your small business expands, you may want to look into new accounting software to keep up with the growing number of invoices, bank transactions and other everyday accounting tasks you are bound to face. But most accounting software in the market includes features you won’t need or ever use.
An inviting atmosphere at a healthcare clinic can be the difference between a continuous stream of patients and an empty waiting room.
We’re moving away from the days when we could have completely separate and siloed systems for the different areas of our business – like accounting, operations, online and in-store. The future is all about connectivity.
Most of the upswing in consumer confidence that came as a result of the Government’s Budget has been reversed this week, according to the latest ANZ-Roy Morgan Consumer Confidence findings.
As a marketer, one of your goals is to increase sales by bringing in more revenue. You want site traffic that is high in quantity, but also in quality – you need it to convert.
Could your small business benefit from a $50,000 USD incentive travel package to Taiwan for an inspiring team-bonding adventure? If your answer is yes, then you’ll want to read on. For the first time Australian businesses have the opportunity to win an incentive travel package to Taiwan valued at over $50,000 USD, plus a $5,000 […]
“Subscriber experience” is comprehensive, focusing on how to build subscriber trust and loyalty from initial contact through registration, service delivery, customer support, billing and payment, account modification and renewal.
The theory that it’s mostly unhappy customers that head online to share reviews is being challenged, with new figures suggesting it’s those happy consumers that are willing to put their positive opinions on the World Wide Web.
