Marketing Articles

Why user-generated content is now king

In an age where digital content is king, it is understandable

Embracing social media is a marathon, not a sprint: seven tips to get your business started

While many small businesses have taken their time to embrace social

A ‘Spielbergian’ website is no sales guarantee

Does your website generate sales? I mean – lots of sales?

The Power of Strategic Brand Collaboration

Collaboration is a ubiquitous word in the modern business environment. We

How millennials are using Instagram celebrity status to build multi-million dollar empires

Influencers continue to re-shape the media industry as an increasing number

Artificial Intelligence Will Steal Jobs But Automation Might Just Save Your Business

With all of the talk about artificial intelligence either stealing your

How to establish your business on Instagram

With over seven million monthly active Instagram users on the platform

By prioritising professional development for marketers, SMBs can gain a competitive edge

As a champion for professional education, the findings in the recent

A step-by-step guide to protecting your SME against brand damage on social media

In a world where social media is (almost) everything, there is

Why branding is important for small businesses

When you first set up in business the single biggest challenge