SMBs fail at social media
While more Australians are now accessing social media than ever before, a new report has revealed that small businesses still aren’t using it to its full extent.
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Best practice for Pinterest
Pinterest is one of the fastest growing social media platforms, second or third behind Facebook and Twitter depending on which statistics you read.
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Social media engagement still a barrier
Companies on the ASX100 are hiding on social media in order to avoid inadvertently putting a foot wrong, a new report has shown.
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Small businesses aren’t using social media. So what?
Earlier this month, Telstra released the results from a survey which found the majority of small businesses aren’t using social media.
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Telstra introduces flexible mobile plans
Telstra has announced a new range of mobile plans that don’t require a long-term commitment.
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Consumers prefer web chat for customer service
Web chat is the preferred channel for consumer customer service according to a new report from Fifth Quadrant.
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Get tech-savvy at the Digital Treasure Hunt
She Business has partnered with Commbank’s Women in Focus to host a Digital Treasure Hunt in Sydney where small business owners will learn to become savvy with social media.
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How to manage your social media with Hootsuite
Managing your social media can be a difficult task. Using Hootsuite is one way of simplifying the process.
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Credit card holders in debt ’til 2037
While credit card use has slowed down, many Aussie credit card holders are holding onto their debt. RateCity predicts it could take over 24 years to pay off current debts.
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LinkedIn useful for networking, not job hunting
New survey reveals that while a vast majority of Australian executives have an active and up-to-date LinkedIn profile, only 6 percent had found a job as a result of membership.
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Digital signage set to explode in Australia
Digital signage technology is soon to change the face of Australian business, as 4 out of 5 brands internationally have already experienced a 33 percent increase in sales using this technology.
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Twitter launches online music discovery service
Twitter has launched a new service that hopes to revolutionise online music discovery in the same way it has revolutionised online communication.
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How to create great content for social media
Developing content for social media platforms, whether it be curated or created is one of the most important activities of social media marketing.
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Change in how Australians use the internet
Effectively engaging with consumers on social media networks is more important than ever, with the amount of time Australians spend on social media decreasing over the past year.
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5 steps to help retain your customer base
In an unstable economic climate, retaining customers is more cost-effective than gaining customers. RSM Bird Cameron offers 5 steps to ensure customer retention in your business.
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Yellow Pages and Google offer free digital marketing education for SMBs
‘Strictly Digital’ is a joint initiative between Yellow Pages and Google that will deliver free digital marketing education for small businesses at 18 locations around Australia between April and September.
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ESNs to drive positive changes in the workplace
Enterprise Social Networks (ESNs) are a new and emerging trend, with more companies building their own social networks inside the company firewall. Elouise Brennan of OBS shares insight and advice on how to make the best use of ESNs.
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Start-up baiting students to study
Do you remember back in the days, when you would clean your room to collect that dollar and be a step closer to getting hold of that Barbie or football?
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The disconnect between social media and customer service
New study by Fifth Quadrant found that 70 percent of Australian companies are offering social media as a customer service channel, while only 31 percent of consumers are making any use of it.
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Decoding a great customer experience
We all want our customers to be raving fans. To refer us their friends and loved ones and generally be advocates for what we do. It is commonly thought that the key to generating raving fans is to give them an amazing customer experience.
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