Best practice for Pinterest
Pinterest is one of the fastest growing social media platforms, second or third behind Facebook and Twitter depending on which statistics you read.
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Small businesses aren’t using social media. So what?
Earlier this month, Telstra released the results from a survey which found the majority of small businesses aren’t using social media.
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Digital signage set to explode in Australia
Digital signage technology is soon to change the face of Australian business, as 4 out of 5 brands internationally have already experienced a 33 percent increase in sales using this technology.
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Yellow Pages and Google offer free digital marketing education for SMBs
‘Strictly Digital’ is a joint initiative between Yellow Pages and Google that will deliver free digital marketing education for small businesses at 18 locations around Australia between April and September.
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Decoding a great customer experience
We all want our customers to be raving fans. To refer us their friends and loved ones and generally be advocates for what we do. It is commonly thought that the key to generating raving fans is to give them an amazing customer experience.
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Q&A with Jason Chuck, eHarmony’s new Vice President, International
Dynamic Business recently sat down with Jason Chuck, Vice President, International of leading online dating site eHarmony. Here’s what he had to say about online dating, customer-based strategising and international expansion.
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6 tips for using images on social media
On social media pages, your profile pictures and cover photos are the first things most users will notice, so making a good impression is essential if you want to increase your customer base.
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Misha Logvinov talks social media
Dynamic Business recently sat down with Misha Logvinov of Lithium Technologies to learn how small business can do social media better. Here’s what he had to say.
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How to use social media to promote your franchise
Do you have a social media profile for your franchise business but you are not sure how to use it to build your brand?
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Free vs paid social media?
By recognising when to use paid or free social media marketing, businesses will be able to get a better return on their marketing investment and deliver more relevant messages to their target audiences.
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Top tips for online marketing in 2013
SMEs need to stay alert but not alarmed in 2013 says Ben Bradshaw, CEO of SponsoredLinX. Online is an ever-changing space and to stay competitive from a marketing perspective, small business needs to stay in touch.
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Six ways to get customers to love your business
Read on for some great lessons in how to improve customer loyalty.
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8 media pitch tips from a journalist
Read on for some brilliant tips from a journalist on how to get your media pitch heard and published.
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What brands did Aussies Google in 2012?
Small business take note: these are the brands that Aussies were Googling in 2012. What can you learn from the businesses that appear in this list?
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Our guide to viral video campaigns
One way to get attention directed at your business is through a viral marketing campaign. But what makes a successful one? We take you through some of the biggest viral video and online campaigns over the last ten years.
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2 reasons why retail is changing for good
Social media and online shopping is transforming retail. SAP retail industry lead Merjin Helle outlines the strategies retail leaders can adopt to take advantage of engaged customers.
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Start talking before pitching
Social networks are a forum for business leaders to demonstrate that they are leaders – using their expertise to help the community with advice and guidance.
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How social media is changing the business landscape
In between connecting with our families and sharing photos, we are also using social media to look for good deals and quality conversation from our favourite businesses.
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Pinterest introduces business accounts
As part of its attempts to make the platform more business-friendly, Pinterest has announced it’s launching a range of tools and resources geared toward company use, as well as the ability for businesses to create accounts.
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The unlikely business with 50,000 YouTube views
Too many businesses believe that to be successful on YouTube you need to invest big bucks or operate in a flashy industry. Not so. One local cashflow financier is tearing this notion to shreds, having notched up over 50,000 views on the platform to date. Here’s the secret to its success.
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