How to make social media work for you
Social media is a critical tool in promoting your business, products and events, but it needs to be done right in order to be effective.
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Virtual Wardrobe brings the digital experience to stores
Virtual signage integrator, Prendi, has responded to the ever-challenging consumer landscape with their new product – The Virtual Wardrobe – helping retailers bring some of that online shopping experience into their store.
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Social media engagement still a barrier
Companies on the ASX100 are hiding on social media in order to avoid inadvertently putting a foot wrong, a new report has shown.
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How to manage your social media with Hootsuite
Managing your social media can be a difficult task. Using Hootsuite is one way of simplifying the process.
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How to create great content for social media
Developing content for social media platforms, whether it be curated or created is one of the most important activities of social media marketing.
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5 steps to help retain your customer base
In an unstable economic climate, retaining customers is more cost-effective than gaining customers. RSM Bird Cameron offers 5 steps to ensure customer retention in your business.
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The disconnect between social media and customer service
New study by Fifth Quadrant found that 70 percent of Australian companies are offering social media as a customer service channel, while only 31 percent of consumers are making any use of it.
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Q&A with Jason Chuck, eHarmony’s new Vice President, International
Dynamic Business recently sat down with Jason Chuck, Vice President, International of leading online dating site eHarmony. Here’s what he had to say about online dating, customer-based strategising and international expansion.
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Misha Logvinov talks social media
Dynamic Business recently sat down with Misha Logvinov of Lithium Technologies to learn how small business can do social media better. Here’s what he had to say.
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The minefield of social media metrics
Every day millions of people around the world interact and engage in social media. And as more businesses connect in this space, many are struggling to measure their social media efforts.
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Why social media is relevant for B2Bs
You assume because you don’t sell directly to consumers that social media isn’t important? Think again.
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The legal risks of online customer feedback
More Australian businesses are allowing customers to post comments and feedback either on the business’ website or on their social media sites. With the benefits of customer interaction comes the risk of legal liability for customer comments on a business website.
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How to network and get more followers on Twitter
Twitter is a great way to communicate with customers but it’s just as useful for networking with other businesses, industry tastemakers and even potential investors. But how do you get their attention?
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Why Google authorship should be your top priority
Google introduced authorship markup in 2011, but many small businesses have yet to understand its importance. If you’re still wondering what all the fuss is about, read on for some helpful pointers.
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Time poor? It’s no excuse for being social media lax
All small businesses need to learn this lesson, that time is no excuse not to invest in social media.
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Why you should be ‘always on’ on LinkedIn
Read this great story from September 25 regarding some great lessons on how to make the most of your LinkedIn account.
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How to find your brand’s unique voice
Read this great story from October looking at defining your business’ brand voice.
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The four golden rules of social media
Read on for some great tips from April to help you become social media savvy.
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How to create repeat business
Businesses that develop a reputation for being excellent in an area that their industry is frowned upon for will gain far more repeat business and help grow their customer base through referrals – customers will hardly be able to wait to tell their friends.
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How social media is changing the business landscape
In between connecting with our families and sharing photos, we are also using social media to look for good deals and quality conversation from our favourite businesses.
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