Social Media
We all love to connect with our friends and family online. Whether it’s the fun of choosing the best angle for your selfie, finding long-lost school friends or talking about the latest trends or news, 11 million Australians make Facebook a daily habit. In Facebook’s monthly hot topics data for September, we saw the Pope, […]
I’ve received several emails via LinkedIn over the years from newly self-published authors who want me to buy their books. If you’re one of these authors, I applaud you for taking that important step toward self-promotion. But now I’m going to tell you why I—and probably most of the people you sent that email to—never […]
Getting your business into social media is tricky, but it is a way to access a much broader audience. Many people use social media as their main access point to the rest of the internet. If you’re not promoting yourself there you may not be found easily. The tricky part is not to get overwhelmed. […]
I read a lot, whether it’s a column online, an op-ed in the Sunday paper or a good book, I have always enjoyed reading. It’s interesting to see what captures an audience though, and what collaboration of words seems to disappear into the vast empty cyber space with no more than 2-3 ‘likes’. It can […]
Bigcommerce, a commerce platform that provides established and emerging brands with everything they need to launch, promote, manage and scale a successful online store has today announced a partnership with Twitter. Through the partnership, Bigcommerce will support Buy Now, a new sales conversion tool that enables merchants to promote and sell products natively across the […]
Acquisitions and mergers can be exciting. However, they can also be confusing for customers, employees, and other stakeholders, as the new organisation works out its unified identity and goals. One of the best ways to minimise this confusion is to consider a strategic rebrand. When an organisation acquires another company or two businesses merge, the […]
When it comes to crisis management, many organisations adopt the ostrich philosophy – they bury their heads in the sand, wishing and hoping that nothing bad will ever happen. But navigating the waters of a potentially disastrous situation requires more than just wishful thinking. As PR professionals, we need to be prepared and comfortable to […]
“I used my personal blog and reputation to launch and sell the first product and over the course of about 6 months, I migrated that audience to WooThemes. Today we have 500 000 customers and we’re a multimillion dollar revenue. I also managed to keep building my personal reputation which helped me create my new […]
Small business owners spend so much time running their business, often they forget the only way to survive is to attract customers. Marketing is a powerful tool for SMEs that can help grow a business but many SMEs think it’s only something for the big players. With more than two million small businesses in Australia, […]
How many complaints does your business get every week or month? Hopefully it’s not very many but even a small number of dissatisfied customers can cause a lot of damage, especially to businesses that rely on word of mouth referrals or who don’t have hundreds of customers buying from them every day. While complaints are […]
Every business and brand that has a website should have a blog. But so many small businesses struggle to find the time to put together regular, high quality content and even if they did – they don’t have a clue what to write about. It’s a pretty normal scenario that leaves many business owners sceptical […]
SMEs in the food industry have traditionally turned to free samples, displays and one-off advertisements to entice customers. Now, business owners are turning to Instagram to wet the appetite of foodies all over Australia – and it’s taking them by storm. With 36 per cent of Australian Instagrammers following foodie accounts according to recent Aussies […]
Starting a business is no simple task—there are often few or no guidelines to follow, the risks are usually high, and the pressure is always on. Despite this, while most entrepreneurs consider digital marketing to be an incredibly important part of success, only a precious few consider receiving formal training in the subject. As a […]
Telstra CEO, Andrew Penn, has been announced as the most viewed CEO in Australia according to LinkedIn’s 2015 Power Profiles Australia. The power profiles reveal the most viewed CEOs and leaders across a range of industries including technology, finance, internet, human resources, marketing and advertising. Following Telstra’s Andrew Penn at the top of the list […]
With consumers juggling multiple digital devices, the value in having a digital presence as well as a physical presence has never been greater. Despite this, according to the Sensis e-Business Report 2015, only 17 per cent of SMBs have a digital business strategy. The pressure on SMBs to navigate the digital sphere is building as those […]
1. Know your brand, know your audience The ‘who, what and why?’ of your company should ring true in everything you produce from the product/service you’re selling through to what you post on social. Once it is clear who you are, why you exist and what you stand for it’s much easier to curate content […]
Creating a strong brand is becoming increasingly crucial for professional services businesses. With competition rife and many businesses struggling to find clients, those who want to be successful over the long term need to set themselves apart from the competition and differentiate themselves with a clear branding strategy. A recent report from Beaton Research and […]
The term ‘social media’ means something different to every single one of us. To some entrepreneurs, it may mean the next big thing – a powerful tool that promises unparalleled opportunity, which must be taken advantage of. To others, it’s simply a passing fad and an unprofitable marketing interest, a buzzword with no practical advantages. […]
Over the last few months, there has been a noticeable shift in the online marketing campaigns of most businesses toward incorporating content marketing strategies. This is a direct result of the advisory from the search engine giants, particularly Google, to focus on providing the ultimate User Experience to end users by emphasizing fresh, relevant and […]
Like innovation, disruption, visionary and out-of-the-box thinking, thought leadership is perhaps one of the most overused and often wrongly applied terms. The dawn of the digital age has enabled pretty much anyone with a voice to become a thought leader. More people than ever can aspire to have the same voice as a Sheryl Sandberg […]
