Dynamic Business

Brad’s ActionCOACH story

Brad Sugars started the ActionCOACH brand (formerly Action International) when he was in his early twenties. Today, the company is internationally recognised as the leading global business coaching firm and one of the most awarded franchises in the world.

He has always been an entrepreneur, running several small businesses while still at university. His ability to build companies from every conceivable industry led him to be known as ‘The Turnaround Kid’.

Sugars was soon asked to speak to business owners and executives, sharing his tips and advice on marketing, sales, systemisation and team-building. Audiences were wowed by his refreshing ‘pull no punches’ approach to how to grow a business.

Despite the demand for his advice, Sugars realised consulting wasn’t the answer. He wanted the business owners to implement the strategies he taught but didn’t have time to speak to all of them. It was then that he hit on coaching, and his company was born.

Later, it made sense to franchise the concept, which now operates in 26 countries with more than 1,000 offices around the world.

Visit www.actioncoach.com and www.bradsugars.com for more information.

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