City of Melbourne hosts live crowd-funding event for ‘good’


Four female social entrepreneurs will pitch their ideas at the Pitch for Good event in Melbourne on the 23rd July for the chance to win $3000 in support of their campaign.

Councillor Kevin Louey, Chair of Council’s Economic Development portfolio said “a social enterprise is a business that uses the power of the market place to solve pressing societal problems. Around 72 per cent of Australian social enterprises are started by women.”

The four potential enterprises include the expansion of a community market; a recycling centre for small household appliances; a proposal to create baby giftware from recycled fabrics; and a hospitality business that aims to reduce food waste.

“Many social enterprises struggle to get off the ground because their profile remains low and they have limited opportunities to get in front of customers, supporters and investors,” Cr Louey said.

The entrepreneurs will leverage off the event by vying for the support of crowd members. Each crowd member is given three $10 tokens in return for a $30 entry ticket. Members can allocate their tokens to the enterprise they would most like to support.

Recognising that social enterprises add diversity to the city’s economy, Cr Louey said “to date we have supported 13 social enterprises with over $300,000 in funding through our grants program.”