How to win a business negotiation
Almost every aspect of business involves a certain amount of negotiation — here’s how to come out on the winning side.
If you’re in business, you’re a negotiator. You have no choice. Business doesn’t happen unless two or more people enter into a transaction.
This can be as simple as buying inventory or as complicated as a merger of two public companies.
Without transactions, business doesn’t happen, and every transaction involves a certain amount of negotiation.
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