Richard Branson on decision-making for entrepreneurs
The British billionaire talks about how he makes tough choices.
Q: What were your most important managerial decisions — the ones that changed your business? – Volodymyr Kravchuk, Kiev, Ukraine
A: Most good chief executives or entrepreneurs only make three or four key decisions every year. Running your business’s day-to-day operations and managing your team can take much of your time, so there are usually only a few that stand out — the game-changing decisions that can make or sometimes break a business.
Looking back over my career, which now spans more than four decades, there were many occasions when I got it right and a few when I did not. A few guiding principles helped; these are the things I would have liked to have known when I was just starting out.
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