The 5 biggest Twitter marketing fails of 2012
A look at the mistakes of some of the biggest brands, and what you can learn from them.
Social media marketing can be hard to master. When done right, it can strengthen your brand value and ideally even your bottom line. When done wrong, it can alienate consumers and thrash your reputation.
Here’s a look at five of the worst corporate mistakes over Twitter this year, and what other business owners can learn from them:
January 18: McDonald’s hashtag gone wrong. McDonald’s (@McDonald’s) created the #McDstories hashtag on Twitter to inspire customers to share personal stories about their favorite McDonald’s moments. What McDonald’s didn’t bargain for was that customers would share both good and bad stories. And share they did — everything from allegedly crunching on fingernail clippings in Big Macs to getting food poisoning. The fast food mammoth yanked the #McDstories campaign only two hours after launching it, but a quick search on Twitter shows that the hijacked hashtag still goes on strong.
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