Tourism Australia plans assault on Shanghai World Expo
Tourism Australia has big plans for Shanghai World Expo 2010, playing host to around 60 corporate event buyers from across North Asia on June 18 as part of World Expo 2010.
Tourism Australia plans to showcase Australia’s credentials as a business events destination to corporate end users at Expo 2010.
Tourism Australia’s Managing Director, Andrew McEvoy, sees Shanghai World Expo as a significant opportunity for Australia.
“Asia’s rebounding economy is creating new prospects for Australian business events operators and events such as TABEE and Expo 2010 offer an invaluable stage to meet face-to-face with potential buyers,” Mr McEvoy said.
Australia’s Expo pavilion will be located at the heart of the expo site on the banks of the Huangpu River and will respond to the expo theme, “Better City, Better Life”, by showcasing Australia’s cities which are consistently ranked as among the world’s most liveable. The pavilion will also demonstrate Australia’s capacity in design services, clean energy technology and innovation.
On June 18, Tourism Australia will invite the group of 60 VIP buyers to “see the pavilion, experience our country” and hear about Australia’s business events facilities and world leading delivery capabilities.
The group will later join Tourism Australia’s North Asia in-region managers, participating convention bureaux and destination representatives at a gala dinner in the pavilion to experience first-hand the quality of Australian food and wine.
Tourism Australia’s Regional General Manager for North Asia, Johnny Nee said the initiative aimed to generate future business for Australia’s business events sector.
“Expo 2010 will provide an excellent platform to build relationships between Australia’s leading convention bureaux and some of our most valued corporate clients in China, the Republic of Korea, Hong Kong and Taiwan,” Mr Nee said.
Tourism Australia’s partners in the Expo 2010 promotion are Business Events Cairns & Great Barrier Reef, Business Events Sydney, Gold Coast Convention Bureau, Melbourne Convention + Visitors Bureau, Northern Territory Convention Bureau and Perth Convention Bureau.
Shanghai World Expo runs from 1 May to 31 October 2010.