Pie Face expands to American shores

Pie Face opens in New York

The Pie Face franchise has entered the US market, and co-founders Wayne Homschek and Betty Fong report demand and sales have blown away all expectations.

The first Pie Face store opened in New York under the David Letterman Theatre on West 53rd Broadway on Australia Day, and the outlet hasn’t been able to keep with demand.

Homshek, who founded the pie chain in 2003, said he’s always felt the brand had the right kind of potential to go global.

“The amount of international enquiries from prospective franchise owners – particularly the US confirms our belief, and people understand our offering,” he said.

Co-founder Betty Fong said the initial success has meant they’re looking for another store location in the New York area, in the hopes of opening another store by mid 2012.

“We think that New Yorkers will love Pie Face just as much as Aussies do,” she added.

According to Fong, the Pie Face offering was tweaked slightly for the US market, and features gourmet pies, sausage rolls, baked goods and signature ”wakemeup!!!” coffee.

The Pie Face franchise now has 63 stores in Australia, with an average of three new stores opening each month along the country’s east coast.

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