Ladies doing it for themselves in business
Last year wasn’t all doom and gloom. Some plucky businesswomen battled through the GFC and are now looking forward to a great 2010.
A small businesswoman who certainly survived 2009 is Sharon Williams, CEO of Sydney’s Taurus Marketing. She is proof that a small business can have influence and service the big end of town.
She is celebrating her 15th year of business this year; a substantial accomplishment in the marketing and PR industry, which was hit hard by the recession. Taurus has grown to servicing industry leaders from ASX-listed QBE’s global CEO Frank O’Halloran to cosmetics king Napoleon Perdis and his brother Emmanuel. Last year saw Sharon take on her most well-known client to date: Jesus! Taurus won a project from the Bible Society marketing the ‘Jesus all about life’ campaign, which resulted in the agency achieving more than 500 pieces of press and broadcast coverage.
Taurus started out of Sharon’s living room in August 1995, just two weeks after the birth of her first daughter and with first client Peter Kazacos of the KAZ Group. Sharon was instrumental in taking KAZ from media obscurity to being one of Australia’s highest profile and largest ICT companies.
Hitting the bullseye
Last year saw the launch of a brand new trademarked offering from Taurus: TaurusProfile, a product that builds the personal profile of CEOs, business leaders, politicians and celebrities in order to serve business growth. Cricket legend Michael Bevan, who now runs his own business, and Emanuel Perdis, have been through the programme. More recently, Sharon created the soon to be launched TaurusEngage, a social media service which manages and protects a company’s or an individual’s online reputation.
Sharon is now an international speaker and board member presenting on a broad range of marketing, PR and business issues. She appears on Kochie’s Business Builders as Channel 7’s marketing and PR expert and is a regular media spokesperson on SBS and ABC News. Last year Sharon also became Ninemsn’s leading SME blogger with her weekly blog The Bullseye.
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