Get great PR: The 7 things you must do
In the quest to win the hearts and minds of the press, you’re going to have to do all the work.
I’m in the middle of trying to publicise my new series of technology focused parenting books called, The Modern Parent’s Guide. I knew it was going to be difficult: Getting the press to pause its 24/7 schedule to take a look at a book can be a Herculean task. I compounded the challenge by (unwittingly) launching the book during three major trade shows.
In spite of all the hurdles, I’m happy to say that I have not only landed press coverage, I’ve landed it at places like ABC, CBS, CNN, NBC, and ESPN. Here’s what I learned about what it takes:
1. Find a problem to solve. You want to publicize your expertise. Journalists want to cover popular and emerging topics. Bridge the gap by shedding light or new perspectives on trending issues, and you create a win-win scenario. There’s no need to come up with your own brilliant story idea: Events already in the news provide a useful time hook. Identify what you can bring to the conversation and then you’ve got a way to piggyback on the story.
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